IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i15p9575-d880113.html
   My bibliography  Save this article

The Impact of the COVID-19 Pandemic on the Perception of Globalization and Consumer Behavior

Author

Listed:
  • Alicja Fandrejewska

    (Faculty of Management, University of Warsaw, Krakowskie Przedmieście 26/28, 00-927 Warsaw, Poland)

  • Witold Chmielarz

    (Faculty of Management, University of Warsaw, Krakowskie Przedmieście 26/28, 00-927 Warsaw, Poland)

  • Marek Zborowski

    (Faculty of Management, University of Warsaw, Krakowskie Przedmieście 26/28, 00-927 Warsaw, Poland)

Abstract

The main purpose of this article was to identify the impacts of globalization and information and communication technologies on the consumer behavior of a young population aged 18–34 before and during the COVID-19 pandemic. The research was conducted using the CAWI (computer-assisted web interview) method using convenient sampling involving students of the University of Warsaw. The survey was carried out in three stages: in March 2020, December 2020 and November 2021. The last cycle of research enabled the authors to examine the changes in consumer behavior trends nearly two years after the outbreak of the COVID-19 pandemic in Poland and compare them with the tendencies that could be observed in March 2020 and December 2020. The findings from all survey questionnaires indicate that the behavior of respondents is generally consistent with consumer trends established and described in several reports concerning the impact of the COVID-19 pandemic on people’s perception of globalization and consumer behavior. The main observation in terms of online purchases was that the growth itself was not very significant, but the frequency of purchases over the Internet increased. A similar trend could be observed in the case of using social media. Research of this scope was carried out in Poland for the first time, which proves the originality and value of this paper.

Suggested Citation

  • Alicja Fandrejewska & Witold Chmielarz & Marek Zborowski, 2022. "The Impact of the COVID-19 Pandemic on the Perception of Globalization and Consumer Behavior," Sustainability, MDPI, vol. 14(15), pages 1-14, August.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:15:p:9575-:d:880113
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/15/9575/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/15/9575/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Nezameddin Faghih & Amir Forouharfar, 2022. "An Introduction to Socioeconomic Dynamics of the COVID-19 Crisis: Global, Regional, and Local Perspectives," Contributions to Economics, in: Nezameddin Faghih & Amir Forouharfar (ed.), Socioeconomic Dynamics of the COVID-19 Crisis, chapter 0, pages 1-15, Springer.
    2. Amankwah-Amoah, Joseph & Khan, Zaheer & Wood, Geoffrey & Knight, Gary, 2021. "COVID-19 and digitalization: The great acceleration," Journal of Business Research, Elsevier, vol. 136(C), pages 602-611.
    3. Nezameddin Faghih & Amir Forouharfar (ed.), 2022. "Socioeconomic Dynamics of the COVID-19 Crisis," Contributions to Economics, Springer, number 978-3-030-89996-7, December.
    4. Ayyoob Sharifi & Amir Reza Khavarian-Garmsir & Rama Krishna Reddy Kummitha, 2021. "Contributions of Smart City Solutions and Technologies to Resilience against the COVID-19 Pandemic: A Literature Review," Sustainability, MDPI, vol. 13(14), pages 1-28, July.
    5. Rithika Dulam & Kazuo Furuta & Taro Kanno, 2021. "Consumer Panic Buying: Realizing Its Consequences and Repercussions on the Supply Chain," Sustainability, MDPI, vol. 13(8), pages 1-24, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Wenli Tang & Guangli Li, 2024. "Enhancing Competitiveness in Cross-Border E-Commerce Through Knowledge-Based Consumer Perception Theory: An Exploration of Translation Ability," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(3), pages 14935-14968, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ali Zackery & Joseph Amankwah-Amoah & Zahra Heidari Darani & Shiva Ghasemi, 2022. "COVID-19 Research in Business and Management: A Review and Future Research Agenda," Sustainability, MDPI, vol. 14(16), pages 1-32, August.
    2. Amir Reza Khavarian-Garmsir & Ayyoob Sharifi & Mohammad Hajian Hossein Abadi & Zahra Moradi, 2023. "From Garden City to 15-Minute City: A Historical Perspective and Critical Assessment," Land, MDPI, vol. 12(2), pages 1-15, February.
    3. Lina Bjerke & Steven Bond-Smith & Philip McCann & Charlotta Mellander, 2024. "Work-from-home, relocation, and shadow effects: Evidence from Sweden," Working Papers 2024-3, University of Hawaii Economic Research Organization, University of Hawaii at Manoa.
    4. Zahoor, Nadia & Zopiatis, Anastasios & Adomako, Samuel & Lamprinakos, Grigorios, 2023. "The micro-foundations of digitally transforming SMEs: How digital literacy and technology interact with managerial attributes," Journal of Business Research, Elsevier, vol. 159(C).
    5. Laura Abrardi & Elena Grinza & Alessandro Manello & Flavio Porta, 2024. "Work from home arrangements and organizational performance in Italian SMEs: evidence from the COVID-19 pandemic," Empirical Economics, Springer, vol. 67(6), pages 2821-2863, December.
    6. Guohua He & Zirun Hu, 2022. "A Model of Panic Buying and Workforce under COVID-19," IJERPH, MDPI, vol. 19(24), pages 1-14, December.
    7. Franco, Chiara & Pietrovito, Filomena, 2024. "Drivers of firms' digital activities in response to the Covid-19 pandemic," Economics & Statistics Discussion Papers esdp24096, University of Molise, Department of Economics.
    8. Jeong, Dayun & Ko, Eunju & Taylor, Charles R., 2023. "Don't touch the Merchandise! Factors associated with consumer preference for contact free shopping," Journal of Business Research, Elsevier, vol. 154(C).
    9. Qing-Hua Mao & Jiang-Xiao Hou & Peng-Zhen Xie, 2022. "Dynamic Impact of the Perceived Value of Public on Panic Buying Behavior during COVID-19," Sustainability, MDPI, vol. 14(9), pages 1-15, April.
    10. Fernando Almeida & José Morais & José Duarte Santos, 2022. "A Bibliometric Analysis of the Scientific Outcomes of European Projects on the Digital Transformation of SMEs," Publications, MDPI, vol. 10(4), pages 1-18, September.
    11. Irineu de Brito Junior & Hugo Tsugunobu Yoshida Yoshizaki & Flaviane Azevedo Saraiva & Nathan de Campos Bruno & Roberto Fray da Silva & Celso Mitsuo Hino & Larissa Limongi Aguiar & Isabella Marrey Fer, 2023. "Panic Buying Behavior Analysis according to Consumer Income and Product Type during COVID-19," Sustainability, MDPI, vol. 15(2), pages 1-17, January.
    12. Lydia Nanjala Nyongesa & Fred Gichana Atandi, 2024. "Navigating Economic Transformations: Accounting for Paradigm Shifts in Post Covid-19 in Listed Companies in NSE, Kenya," International Journal of Latest Technology in Engineering, Management & Applied Science, International Journal of Latest Technology in Engineering, Management & Applied Science (IJLTEMAS), vol. 13(4), pages 161-171, April.
    13. Jamalzadeh, Saeed & Mettenbrink, Lily & Barker, Kash & González, Andrés D. & Radhakrishnan, Sridhar & Johansson, Jonas & Bessarabova, Elena, 2024. "Weaponized disinformation spread and its impact on multi-commodity critical infrastructure networks," Reliability Engineering and System Safety, Elsevier, vol. 243(C).
    14. Ali, Maged & Gomes, Lucas Moreira & Azab, Nahed & de Moraes Souza, João Gabriel & Sorour, M. Karim & Kimura, Herbert, 2023. "Panic buying and fake news in urban vs. rural England: A case study of twitter during COVID-19," Technological Forecasting and Social Change, Elsevier, vol. 193(C).
    15. Tüzin Baycan & Suat Tuysuz, 2022. "Special Feature on social, economic, and spatial impacts of COVID-19 pandemic in Turkey," Asia-Pacific Journal of Regional Science, Springer, vol. 6(3), pages 1041-1051, October.
    16. Xue Ding & Mengling Qin & Linsen Yin & Dayong Lv & Yao Bai, 2023. "Research on FinTech Talent Evaluation Index System and Recruitment Strategy: Evidence From Shanghai in China," SAGE Open, , vol. 13(4), pages 21582440231, November.
    17. Koo, KwangJoo & Le, Linh, 2024. "IT capability and innovation," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
    18. Forliano, Canio & Bullini Orlandi, Ludovico & Zardini, Alessandro & Rossignoli, Cecilia, 2023. "Technological orientation and organizational resilience to Covid-19: The mediating role of strategy's digital maturity," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
    19. Dumitra Teodora-Cătălina, 2024. "The Influence of COVID-19 Phenomenon on the Labour Market at the European Regional Level," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 18(1), pages 3124-3142.
    20. Ga-Rog Han & Jae-Eun Lee, 2024. "The Moderating Effect of ESG Level in the Relationship between Digital Transformation Capability and Financial Performance: Evidence from Foreign Subsidiaries of Korean Firms," Sustainability, MDPI, vol. 16(9), pages 1-15, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:15:p:9575-:d:880113. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.