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Exploring the Influence of the Visual Attributes of Kaplan’s Preference Matrix in the Assessment of Urban Parks: A Discrete Choice Analysis

Author

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  • Marjan Shayestefar

    (Department of Architecture, Faculty of Engineering, Golestan University, Gorgan 4918888369, Iran)

  • Mahdieh Pazhouhanfar

    (Department of Architecture, Faculty of Engineering, Golestan University, Gorgan 4918888369, Iran)

  • Clarine van Oel

    (Faculty of Architecture and the Built Environment, Delft University of Technology, P.O. Box 5043, 2600 GA Delft, The Netherlands)

  • Patrik Grahn

    (Department of People and Society, Swedish University of Agricultural Sciences, P.O. Box 190, 234 56 Alnarp, Sweden)

Abstract

A significant majority of the literature on natural environments and urban green spaces justifies the preferences that people have for natural environments using four predictors defined by Kaplan’s preference matrix theory, namely coherence, legibility, complexity, and mystery. However, there are no studies implicitly focusing on the visual attributes assigned to each of these four predictors. Thus, the aim of this study was to explore the influence of nine visual attributes derived from the four predictors of Kaplan’s matrix on people’s preferences in the context of urban parks. A discrete choice experiment was used to obtain responses from a sample of 396 students of Golestan University. Students randomly evaluated their preferences towards a set of potential scenarios with urban park images. The results of a random parameter logit analysis showed that all of the attributes of complexity (variety of elements, number of colors, and organization of elements) and one attribute each of coherence (uniformity), mystery (visual access), and legibility (distinctive elements) affect students’ choices for urban parks, while one attribute each of mystery (physical access) and legibility (wayfinding) did not affect the choices. Furthermore, the results indicated a preference for heterogeneity of the attributes. The findings of this study can provide instructions for designing parks.

Suggested Citation

  • Marjan Shayestefar & Mahdieh Pazhouhanfar & Clarine van Oel & Patrik Grahn, 2022. "Exploring the Influence of the Visual Attributes of Kaplan’s Preference Matrix in the Assessment of Urban Parks: A Discrete Choice Analysis," Sustainability, MDPI, vol. 14(12), pages 1-19, June.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:12:p:7357-:d:840003
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    References listed on IDEAS

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    1. Jun Li & Melasutra Md. Dali & Nikmatul Adha Nordin, 2023. "Connectedness among Urban Parks from the Users’ Perspective: A Systematic Literature Review," IJERPH, MDPI, vol. 20(4), pages 1-20, February.
    2. Mohammad Paydar & Asal Kamani Fard & Verónica Gárate Navarrete, 2023. "Design Characteristics, Visual Qualities, and Walking Behavior in an Urban Park Setting," Land, MDPI, vol. 12(10), pages 1-23, September.
    3. Xiaoyang Zhu & Shang-Chia Chiou, 2022. "A Study on the Sustainable Development of Historic District Landscapes Based on Place Attachment among Tourists: A Case Study of Taiping Old Street, Taiwan," Sustainability, MDPI, vol. 14(18), pages 1-25, September.

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