IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i10p5953-d815389.html
   My bibliography  Save this article

Attribute Framework Validation for Wellness Tourism within the Context of Thailand

Author

Listed:
  • Natnisha Kongtaveesawas

    (Technopreneurship and Innovation Management, Graduate School, Chulalongkorn University, Bangkok 10330, Thailand)

  • Pattarawan Prasarnphanich

    (Behavioral Research and Informatics in Social Research and Informatics in Social Science Research Unit, SASIN School of Management, Chulalongkorn University, Bangkok 10330, Thailand)

  • Sukree Sinthupinyo

    (Faculty of Engineering, Chulalongkorn University, Bangkok 10330, Thailand)

  • Ann Suwaree Ashton

    (Graduate School of Tourism Management, National Institute Development Administration, Bangkok 10240, Thailand)

Abstract

Background: Research on the theoretical integration of attributes of wellness tourism in the form of the physical, mental, spiritual, and environmental (PMSE) attribute framework and the effect of cultural differences on the framework validation has not been conducted before. Objectives: This study developed and validated the key underlying attributes of the wellness tourism experience framework within the Thailand context. Methods: From reviewing the related literature to identify potential sub attributes under the four dimensions of the PMSE framework, themes were developed using a theory- and prior research-driven method within different cultural contexts. The fitness of the PMSE attribute framework model within the context of Thailand wellness tourism was confirmed through a survey design with a quantitative approach from the generalities of the sample groups. The entire dataset was statistically tested with descriptive statistics and confirmatory factor analysis (CFA). Results and Conclusions: After adjustments, the four-factors with a 28-item model substantiated the data. The results validated that the mental experience dimension accounted for the most variance, with an indicator value of 0.99 in the framework, predicting the effective wellness tourism experience better than the other attributes. Experience design should involve the participation of all stakeholders in the wellness tourism system in terms of managerial contribution. Recommendations for the planning of wellness experiences concerning each four-factor will be investigated in future studies.

Suggested Citation

  • Natnisha Kongtaveesawas & Pattarawan Prasarnphanich & Sukree Sinthupinyo & Ann Suwaree Ashton, 2022. "Attribute Framework Validation for Wellness Tourism within the Context of Thailand," Sustainability, MDPI, vol. 14(10), pages 1-23, May.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:10:p:5953-:d:815389
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/10/5953/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/10/5953/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Cho, Yoon-Na & Thyroff, Anastasia & Rapert, Molly I. & Park, Seong-Yeon & Lee, Hyun Ju, 2013. "To be or not to be green: Exploring individualism and collectivism as antecedents of environmental behavior," Journal of Business Research, Elsevier, vol. 66(8), pages 1052-1059.
    2. Sivadas, Eugene & Bruvold, Norman T. & Nelson, Michelle R., 2008. "A reduced version of the horizontal and vertical individualism and collectivism scale: A four-country assessment," Journal of Business Research, Elsevier, vol. 61(3), pages 201-210, March.
    3. Morgan, Nigel & Pritchard, Annette & Sedgley, Diane, 2015. "Social tourism and well-being in later life," Annals of Tourism Research, Elsevier, vol. 52(C), pages 1-15.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Saleem Rahman & Agnieszka Chwialkowska & Nazim Hussain & Waheed Akbar Bhatti & Harri Luomala, 2023. "Cross-cultural perspective on sustainable consumption: implications for consumer motivations and promotion," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(2), pages 997-1016, February.
    2. Ge-Qi Cui & Jing-Yun Zeng & Chang-Hyun Jin, 2022. "The Impact of Vertical/Horizontal Individualism and Collectivism on Ethical Consumption," Sustainability, MDPI, vol. 14(21), pages 1-18, November.
    3. Patel, Jayesh D. & Trivedi, Rohit H. & Yagnik, Arpan, 2020. "Self-identity and internal environmental locus of control: Comparing their influences on green purchase intentions in high-context versus low-context cultures," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    4. Constantinos N. Leonidou & Verena Gruber & Bodo B. Schlegelmilch, 2022. "Consumers’ Environmental Sustainability Beliefs and Activism : A Cross-Cultural Examination," Post-Print hal-04558564, HAL.
    5. Ka-Yan Joey Wong & Seong-Yeon Park, 2023. "That’s so Gucci: a comparison of cultural values and the influence of perceived values on luxury goods attitudes and purchase intention among Korean and Dutch millennials," Asian Business & Management, Palgrave Macmillan, vol. 22(5), pages 1804-1829, November.
    6. Moon, DongWhoi & Wang, H. Holly & Hao, Na, 2023. "Consumer behavior in choosing microplastic contaminated seafood across different countries: The role of cultural and attitudinal factors," Economic Analysis and Policy, Elsevier, vol. 78(C), pages 290-306.
    7. Jesús Manuel López-Bonilla & María del Carmen Reyes-Rodríguez & Luis Miguel López-Bonilla, 2019. "Interactions and Relationships between Personal Factors in Pro-Environmental Golf Tourist Behaviour: A Gender Analysis," Sustainability, MDPI, vol. 12(1), pages 1-18, December.
    8. Sedgley, Diane & Pritchard, Annette & Morgan, Nigel & Hanna, Paul, 2017. "Tourism and autism: Journeys of mixed emotions," Annals of Tourism Research, Elsevier, vol. 66(C), pages 14-25.
    9. Ting Chi & Olabisi Adesanya & Hang Liu & Rebecca Anderson & Zihui Zhao, 2023. "Renting than Buying Apparel: U.S. Consumer Collaborative Consumption for Sustainability," Sustainability, MDPI, vol. 15(6), pages 1-16, March.
    10. Violeta Mihaela Dincă & Mihail Busu & Zoltan Nagy-Bege, 2022. "Determinants with Impact on Romanian Consumers’ Energy-Saving Habits," Energies, MDPI, vol. 15(11), pages 1-18, June.
    11. Iwowari Beatrice Dute, 2020. "The Influence of Cross-Cultural Language and Background on Climate Change Perception – An Empirical Investigation," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 7(9), pages 50-55, September.
    12. Guanghui Qiao & Liu Ding & Keheng Xiang & Bruce Prideaux & Jinyi Xu, 2022. "Understanding the Value of Tourism to Seniors’ Health and Positive Aging," IJERPH, MDPI, vol. 19(3), pages 1-17, January.
    13. Hunter-Jones, Philippa & Sudbury-Riley, Lynn & Al-Abdin, Ahmed & Menzies, Laura & Neary, Katie, 2020. "When a child is sick: The role of social tourism in palliative and end-of-life care," Annals of Tourism Research, Elsevier, vol. 83(C).
    14. Leary, R. Bret & Vann, Richard J. & Mittelstaedt, John D. & Murphy, Patrick E. & Sherry,, John F., 2014. "Changing the marketplace one behavior at a time: Perceived marketplace influence and sustainable consumption," Journal of Business Research, Elsevier, vol. 67(9), pages 1953-1958.
    15. Duong Cong Doanh & Katarzyna Gadomska-Lila & Le Thi Loan, 2021. "Antecedents of green purchase intention: a cross-cultural empirical evidence from Vietnam and Poland," Oeconomia Copernicana, Institute of Economic Research, vol. 12(4), pages 935-971, December.
    16. Niek Hensen & Debbie I. Keeling & Ko Ruyter & Martin Wetzels & Ad Jong, 2016. "Making SENS: exploring the antecedents and impact of store environmental stewardship climate," Journal of the Academy of Marketing Science, Springer, vol. 44(4), pages 497-515, July.
    17. Ruhet Genç & Eda Aylin Genç, 2017. "Promotion of Social Inclusion through New Steps in Tourism," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 13(3), pages 194-201, JUNE.
    18. Liobikienė, Genovaitė & Mandravickaitė, Justina & Bernatonienė, Jurga, 2016. "Theory of planned behavior approach to understand the green purchasing behavior in the EU: A cross-cultural study," Ecological Economics, Elsevier, vol. 125(C), pages 38-46.
    19. Afzaal Ali & Guo Xiaoling & Adnan Ali & Mehkar Sherwani & Farhan Muhammad Muneeb, 2019. "Customer motivations for sustainable consumption: Investigating the drivers of purchase behavior for a green‐luxury car," Business Strategy and the Environment, Wiley Blackwell, vol. 28(5), pages 833-846, July.
    20. Ying Wang & Jialing Pan & Yizhi Xu & Jianli Luo & Yongjiao Wu, 2022. "The Determinants of Impulsive Buying Behavior in Electronic Commerce," Sustainability, MDPI, vol. 14(12), pages 1-18, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:10:p:5953-:d:815389. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.