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The Role of GI Products or Local Products in the Environment—Consumer Awareness and Preferences in Albania, Bulgaria and Poland

Author

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  • Etleva Muça

    (Department of Economy and Rural Development Economies, Agricultural University of Tirana, 1025 Tirana, Albania)

  • Iwona Pomianek

    (Department of Development Policy and Marketing, Warsaw University of Life Sciences-SGGW, 166, 02-787 Warsaw, Poland)

  • Mariya Peneva

    (Department of Economics of Natural Resources, University of National and World Economy, 1700 Sofia, Bulgaria)

Abstract

The main goal of this paper is to measure and compare the awareness and preferences of consumers in relation to local products in three countries: Albania, Bulgaria, and Poland. (1) Background: The analysis focused on consumer choices when presented with local products, specifically knowledge as to their environmentally friendly status. The study was evoked by the need to recognize and evaluate changes in consumer behavior as a result of the pandemic and the global challenges related to climate change and the widespread call for nature preservation. (2) Methods: An online survey was conducted with 300 respondents from Poland, 262 from Albania, and 250 from Bulgaria. Statistical analysis was applied. (3) Results: The study answered research questions about consumer readiness to pay a premium price and awareness about the impact of regional products on the environment and livelihood of rural communities. (4) Conclusions: The study proved that consumer perceptions and behavior are influenced by a variety of factors and driving forces in the three countries surveyed depending on socioeconomic characteristics and relevant policies. COVID-19 accelerated the demand for products derived from nature-friendly production systems. Products with geographical indication (GI products) are a better choice from the perspective of sustainable consumption.

Suggested Citation

  • Etleva Muça & Iwona Pomianek & Mariya Peneva, 2021. "The Role of GI Products or Local Products in the Environment—Consumer Awareness and Preferences in Albania, Bulgaria and Poland," Sustainability, MDPI, vol. 14(1), pages 1-23, December.
    • Handle: RePEc:gam:jsusta:v:14:y:2021:i:1:p:4-:d:707203
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    References listed on IDEAS

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    1. Mariya Peneva, Mariya & Yanka Kazakova-Mateva, Yanka, 2015. "Local Food Systems and Rural Development in Bulgaria," Problems of World Agriculture / Problemy Rolnictwa Światowego, Warsaw University of Life Sciences, vol. 15(30), pages 1-9, December.
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