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Impacts of Digital Technostress and Digital Technology Self-Efficacy on Fintech Usage Intention of Chinese Gen Z Consumers

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  • You-Kyung Lee

    (Department of Business Administration, College of Management and Economics, Dongguk University, Gyeongju 38066, Korea)

Abstract

The role of digital technostress and self-efficacy in digital marketing research is seldom discussed and even more rarely examined among Gen Z consumers. This study investigates the relationships between four sub-dimensions of technostress (complexity, overload, invasion, and uncertainty), digital technology self-efficacy, and fintech usage intention. Data from a total of 266 Chinese Gen Z consumers were used in multiple regression analysis. The results of the study generally support that all sub-dimensions of technostress were negatively related to fintech usage intention. Related to the moderating effects of digital technology self-efficacy on the relationship between the four sub-dimensions of technostress and fintech usage intention, significant interaction effects with complexity and overload were found. Finally, the study discusses the theoretical and managerial implications of the research findings.

Suggested Citation

  • You-Kyung Lee, 2021. "Impacts of Digital Technostress and Digital Technology Self-Efficacy on Fintech Usage Intention of Chinese Gen Z Consumers," Sustainability, MDPI, vol. 13(9), pages 1-15, April.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:9:p:5077-:d:547456
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    References listed on IDEAS

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    Cited by:

    1. Mehmet Akif Çini & Meral Erdirençelebi & Abdullah Zübeyr Akman, 2023. "The Effect of Organization Employees' Perspective on Digital Transformation on Their Technostress Levels and Performance: A Public Institution Example," Central European Business Review, Prague University of Economics and Business, vol. 2023(4), pages 33-57.
    2. Aini Farmania & Riska Dwinda Elsyah & Ananda Fortunisa, 2022. "The Phenomenon of Technostress during the COVID-19 Pandemic Due to Work from Home in Indonesia," Sustainability, MDPI, vol. 14(14), pages 1-21, July.
    3. Mahsa Samsami & Ralf Wagner, 2021. "Investment Decisions with Endogeneity: A Dirichlet Tree Analysis," JRFM, MDPI, vol. 14(7), pages 1-19, July.
    4. Pushpkiran Singh & Tejas Dave & Ashish B. Joshi, 2024. "Moderating role of Digital Consumer Protection in Impacting the Intention to Use Digital Financial Services," International Review of Management and Marketing, Econjournals, vol. 14(5), pages 222-234, September.
    5. Haifeng Zhao & Nosherwan Khaliq & Chunling Li & Judit Oláh, 2024. "In quest of perceived transaction cost’s impact on fintech users’ intention: the moderating role of situational factors," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-13, December.
    6. Mohd Shafie Rosli & Nor Shela Saleh & Azlah Md. Ali & Suaibah Abu Bakar, 2023. "Factors Determining the Acceptance of E-Wallet among Gen Z from the Lens of the Extended Technology Acceptance Model," Sustainability, MDPI, vol. 15(7), pages 1-23, March.
    7. Durst, Susanne & Davila, Andrés & Foli, Samuel & Kraus, Sascha & Cheng, Cheng-Feng, 2023. "Antecedents of technological readiness in times of crises: A comparison between before and during COVID-19," Technology in Society, Elsevier, vol. 72(C).

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