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Reviving an Unpopular Tourism Destination through the Placemaking Approach: Case Study of Ngawen Temple, Indonesia

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  • Setiawan Priatmoko

    (Doctoral School of Economic and Regional Sciences, Hungarian University of Agriculture and Life Sciences (MATE), 2100 Godollo, Hungary
    Sekolah Tinggi Ilmu Ekonomi (STIE) Pariwisata API Yogyakarta, Yogyakarta 55281, Indonesia)

  • Moaaz Kabil

    (Doctoral School of Economic and Regional Sciences, Hungarian University of Agriculture and Life Sciences (MATE), 2100 Godollo, Hungary
    Faculty of Urban and Regional Planning, Cairo University, Giza 12613, Egypt)

  • László Vasa

    (Faculty of Business and Economics, Széchenyi István University, 9026 Győr, Hungary)

  • Edit Ilona Pallás

    (Doctoral School of Economic and Regional Sciences, Hungarian University of Agriculture and Life Sciences (MATE), 2100 Godollo, Hungary)

  • Lóránt Dénes Dávid

    (Doctoral School of Economic and Regional Sciences, Hungarian University of Agriculture and Life Sciences (MATE), 2100 Godollo, Hungary)

Abstract

Changes in tourists’ behavior in recent times have been considered a driving force for emphasizing the importance of unpopular tourism destinations as one of the key potentials in the tourism industry in any nation. On the road to reviving unpopular tourism destinations, this study aims to identify the potential tourism aspect and development of the Ngawen Temple in Indonesia. This research applies the placemaking approach as the main strategy for resurrecting Ngawen Temple. By using visitor surveys, visitor flows, and community surveys, this research obtains a clearer assessment for determining the planning development of Ngawen Temple. The research results revealed that unpopular destinations still have the potential to be developed and bring more benefits to the local economy by conducting a comprehensive placemaking approach. Accordingly, possible strategies based on various literature and field observations can provide clues to stakeholders on how to use their tourism assets to improve local communities’ economies. Some of the most frequently proposed strategies are the following: link the unpopular destination with other popular ones through structured tourism trips; design a “tourist trap,” which is a created place to hold tourists longer in a destination using new additional facilities; improve the infrastructure; and establish more creative tourism spaces, such as tourism centers.

Suggested Citation

  • Setiawan Priatmoko & Moaaz Kabil & László Vasa & Edit Ilona Pallás & Lóránt Dénes Dávid, 2021. "Reviving an Unpopular Tourism Destination through the Placemaking Approach: Case Study of Ngawen Temple, Indonesia," Sustainability, MDPI, vol. 13(12), pages 1-21, June.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:12:p:6704-:d:574136
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    References listed on IDEAS

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    1. Ju Hyoung Han & Min Jae Lee & Yun-Seop Hwang, 2016. "Tourists’ Environmentally Responsible Behavior in Response to Climate Change and Tourist Experiences in Nature-Based Tourism," Sustainability, MDPI, vol. 8(7), pages 1-14, July.
    2. Ibon Aranburu & Beatriz Plaza & Marisol Esteban, 2016. "Sustainable Cultural Tourism in Urban Destinations: Does Space Matter?," Sustainability, MDPI, vol. 8(8), pages 1-14, July.
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    Cited by:

    1. Muyan Tang & Hongzhang Xu, 2023. "Cultural Integration and Rural Tourism Development: A Scoping Literature Review," Tourism and Hospitality, MDPI, vol. 4(1), pages 1-16, February.

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