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Principles of Affective Design in Consumers’ Response to Sustainability Design Strategies

Author

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  • Maria-Jesus Agost

    (Departament d’Enginyeria Mecànica i Construcció, Universitat Jaume I, 12071 Castelló de la Plana, Spain)

  • Margarita Vergara

    (Departament d’Enginyeria Mecànica i Construcció, Universitat Jaume I, 12071 Castelló de la Plana, Spain)

Abstract

The aim of this paper is to explore the generation of consumers’ responses to sustainability design strategies by considering the principles of affective design. A conceptual model of consumers’ response, in which a distinction is made between subjective impressions and behavioral responses, is defined and validated by conducting an experiment. Six wardrobes, representing sustainability design strategies (refurbishment, adaptability, durability, personalization, maintenance and flexibility) were selected. Eighty-seven participants assessed 14 impressions of the wardrobes including long-life, functional, aesthetic, emotional and environmental aspects as well as behavioral responses (product attachment and willingness to keep). Long-life impressions are more related to willingness to keep, while aesthetic ones are more closely linked to attachment. Practical and emotional impressions are associated with both behavioral responses. Design strategies and personal concerns have an influence on consumer response. These results are expected to help managers and designers promote a sustainable behavior by selecting the most suitable design strategies.

Suggested Citation

  • Maria-Jesus Agost & Margarita Vergara, 2020. "Principles of Affective Design in Consumers’ Response to Sustainability Design Strategies," Sustainability, MDPI, vol. 12(24), pages 1-21, December.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:24:p:10573-:d:463900
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    References listed on IDEAS

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    Cited by:

    1. Seonju Kam, 2021. "Three-Dimensional Printing Fashion Product Design with Emotional Durability Based on Korean Aesthetics," Sustainability, MDPI, vol. 14(1), pages 1-13, December.
    2. Jianfeng Wu & Chuchu Jin & Lekai Zhang & Li Zhang & Ming Li & Xuan Dong, 2021. "Emotionally Sustainable Design Toolbox: A Card-Based Design Tool for Designing Products with an Extended Life Based on the User’s Emotional Needs," Sustainability, MDPI, vol. 13(18), pages 1-19, September.
    3. Elena Mulet & Vicente Chulvi & Marta Royo, 2022. "Analysis of attachment factors in small household EEE: An opportunity toward the circular economy," Journal of Industrial Ecology, Yale University, vol. 26(4), pages 1364-1377, August.
    4. Shaorong Ji & Pang-Soong Lin, 2022. "Aesthetics of Sustainability: Research on the Design Strategies for Emotionally Durable Visual Communication Design," Sustainability, MDPI, vol. 14(8), pages 1-23, April.
    5. Goran Skataric & Velibor Spalevic & Svetislav Popovic & Nenad Perosevic & Rajko Novicevic, 2021. "The Vernacular and Rural Houses of Agrarian Areas in the Zeta Region, Montenegro," Agriculture, MDPI, vol. 11(8), pages 1-35, July.

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