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Exploring the Cognitive and Emotional Impact of Online Climate Change Videos on Viewers

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  • Nai-Hua Chen

    (Department of Information Management, Graduate Institute of Services and Technology Management, Chienkuo Technology University, Changhua City 500-94, Taiwan)

Abstract

Climate change is a significant challenge for the international community. A significant part of addressing this challenge involves informing people about climate change to try and change behavior. Organizations like Technology, Entertainment, and Design (TED) use social media as a means of disseminating information about the complexities of climate science. In this study, we investigate viewers’ responses to 50 TED videos associated with climate change that are posted on YouTube. We elucidate the opinions of both speakers and viewers through sentiment analysis of 59,023 comments and negative binomial regression techniques of viewers’ reactions. The most frequently mentioned keywords are emission, temperature, environment, nature, renewable energy, and economics. The top three emotions evoked by reviewer are trust, fear, and anticipation. The issue of economics is largely responsible for triggering these emotional responses.

Suggested Citation

  • Nai-Hua Chen, 2020. "Exploring the Cognitive and Emotional Impact of Online Climate Change Videos on Viewers," Sustainability, MDPI, vol. 12(22), pages 1-16, November.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:22:p:9571-:d:446583
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    Cited by:

    1. Elżbieta Izabela Szczepankiewicz & Jan Fazlagić & Windham Loopesko, 2021. "A Conceptual Model for Developing Climate Education in Sustainability Management Education System," Sustainability, MDPI, vol. 13(3), pages 1-26, January.

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