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Indigenous Heritage Tourism Development in a (Post-)COVID World: Towards Social Justice at Little Bighorn Battlefield National Monument, USA

Author

Listed:
  • Jeff Wahl

    (Department of Recreation, Park and Tourism Sciences; Texas A&M University, College Station, TX 77843-2261, USA)

  • Seunghoon Lee

    (Department of Recreation, Park and Tourism Sciences; Texas A&M University, College Station, TX 77843-2261, USA)

  • Tazim Jamal

    (Department of Recreation, Park and Tourism Sciences; Texas A&M University, College Station, TX 77843-2261, USA)

Abstract

While a growing body of literature explores tourism impacts in search of sustainable outcomes, research on justice in diverse tourism settings is nascent. Theoretically informed studies drawing from interdisciplinary perspectives are just beginning to emerge to help examine contestations and injustices such as addressed in the case study presented here. The Little Bighorn Battlefield National Monument (or “Custer’s Last Stand” as some know it; LBH) is a protected heritage tourism site that commemorates a battle between Native American tribes and the U.S. military in 1876. Indigenous stakeholders have struggled for decades with the National Park Service to overturn a long legacy of misrepresentation and exclusion from the commemoration and development of the site for heritage tourism. Site closures and other effects of the ongoing COVID-19 pandemic present additional challenges for Native American stakeholders like the Crow Tribe. Guided by Nancy Fraser’s principles of trivalent justice ( redistribution , recognition , and representation ), this qualitative study traces the conflict over heritage commemoration, and explores the potential for praxis through ethical tourism development and marketing. Fraser’s trivalent approach to justice demonstrates the importance of interdisciplinary research to examine historically entrenched discrimination, redress injustices, and facilitate healing and well-being of diverse groups at sites like LBH.

Suggested Citation

  • Jeff Wahl & Seunghoon Lee & Tazim Jamal, 2020. "Indigenous Heritage Tourism Development in a (Post-)COVID World: Towards Social Justice at Little Bighorn Battlefield National Monument, USA," Sustainability, MDPI, vol. 12(22), pages 1-23, November.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:22:p:9484-:d:445162
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    References listed on IDEAS

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    1. Gwendolyn Blue & Marit Rosol & Victoria Fast, 2019. "Justice as Parity of Participation," Journal of the American Planning Association, Taylor & Francis Journals, vol. 85(3), pages 363-376, July.
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    Cited by:

    1. Yidi Hua & Chompunuch Jittithavorn & Timothy J. Lee & Xiaohua Chen, 2021. "Contribution of TV Dramas and Movies in Strengthening Sustainable Tourism," Sustainability, MDPI, vol. 13(22), pages 1-14, November.
    2. Xavier Roigé & Iñaki Arrieta-Urtizberea & Joan Seguí, 2021. "The Sustainability of Intangible Heritage in the COVID-19 Era—Resilience, Reinvention, and Challenges in Spain," Sustainability, MDPI, vol. 13(11), pages 1-25, May.

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