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Fostering Social Project Impact with Twitter: Current Usage and Perspectives

Author

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  • Mirjana Pejić Bach

    (Department of Informatics, Faculty of Economics and Business, University of Zagreb, 10000 Zagreb, Croatia)

  • Cristina M. Pulido

    (Department of Journalism and Communication Studies, Autonomous University of Barcelona, 08000 Barcelona, Spain)

  • Dalia Suša Vugec

    (Department of Informatics, Faculty of Economics and Business, University of Zagreb, 10000 Zagreb, Croatia)

  • Vladia Ionescu

    (University of Barcelona, 08007 Barcelona, Spain)

  • Gisela Redondo-Sama

    (Faculty of Social Sciences, University of Deusto, 48007 Bilbao, Spain)

  • Laura Ruiz-Eugenio

    (Department of Theory and History of Education, Faculty of Education, University of Barcelona, 08035 Barcelona, Spain)

Abstract

Social impact assessment has become a major concern within the research community. While different methodological advancements have been made to better display, as well as to measure, achieved impacts, social media has proved to be a potential domain to generate many new opportunities to support both the communication as well as the realization of social impact. Within this context, the current research presents an analysis of how Twitter is used among a subset of research projects to maximize social impact. The research focuses on the use of Twitter, as one of the most often used social media, by the members of scientific projects funded under one part of the FP7 funding framework of the European Union called Science in Society. The data were analyzed using NVivo, and WordStat Provalis software. The results presented in this study include exploratory data analysis, topic mining and the analysis of the impact of projects on Twitter. The results indicate moderate use of Twitter among the observed projects, but with a strong focus on the dissemination of project results, thus indicating a trend towards the usage of social media for communicating the social impact of research projects.

Suggested Citation

  • Mirjana Pejić Bach & Cristina M. Pulido & Dalia Suša Vugec & Vladia Ionescu & Gisela Redondo-Sama & Laura Ruiz-Eugenio, 2020. "Fostering Social Project Impact with Twitter: Current Usage and Perspectives," Sustainability, MDPI, vol. 12(15), pages 1-24, August.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:15:p:6290-:d:394529
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    References listed on IDEAS

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    1. Esther Oliver & María Carmen Llasat & Montserrat Llasat-Botija & Javier Díez-Palomar, 2021. "Twitter’s Messages about Hydrometeorological Events. A Study on the Social Impact of Climate Change," Sustainability, MDPI, vol. 13(6), pages 1-24, March.
    2. Chun-Che Huang & Wen-Yau Liang & Shian-Hua Lin & Tzu-Liang (Bill) Tseng & Yu-Hsien Wang & Kuo-Hsin Wu, 2020. "Detection of Potential Controversial Issues for Social Sustainability: Case of Green Energy," Sustainability, MDPI, vol. 12(19), pages 1-22, September.
    3. Carlos Arcila-Calderón & David Blanco-Herrero & Maximiliano Frías-Vázquez & Francisco Seoane-Pérez, 2021. "Refugees Welcome? Online Hate Speech and Sentiments in Twitter in Spain during the Reception of the Boat Aquarius," Sustainability, MDPI, vol. 13(5), pages 1-16, March.

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    Keywords

    social impact assessment; Twitter; topic mining; FP7; text mining;
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