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Danube Cruise Tourism as a Niche Product—An Overview of the Current Supply and Potential

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  • Melinda Jászberényi

    (Corvinus University of Budapest, Institute of Marketing, Fővám tér 8, H-1093 Budapest, Hungary)

  • Márk Miskolczi

    (Corvinus University of Budapest, Institute of Marketing, Fővám tér 8, H-1093 Budapest, Hungary)

Abstract

Tourism in the 21st century is being re-shaped by constant changes in consumer trends. The Danube, Europe’s second-longest river, has rich potential for tourism over its whole course, and river cruises offer superb opportunities to explore. This study aims to provide a comprehensive picture of the most important characteristics of cruise tourism on the Danube. In our research, a literature review (LR) and content analysis (CA) were used to examine trends in the inland waterway cruise sector, which, despite the growing interest in the product, is still not deemed to be a part of mass tourism. Danube cruise tourism relies heavily on alternative (niche) tourism features, which satisfy both cultural and authentic tourism preferences. Currently, many elements of niche tourism are missing from the product supply, but, with a modest addition of such features, the demand for the product could increase and its economic performance in the period following the expected recession would be enhanced.

Suggested Citation

  • Melinda Jászberényi & Márk Miskolczi, 2020. "Danube Cruise Tourism as a Niche Product—An Overview of the Current Supply and Potential," Sustainability, MDPI, vol. 12(11), pages 1-22, June.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:11:p:4598-:d:367361
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    References listed on IDEAS

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    5. Manuel Angel Fernández Gámez & Jose Ramón Sánchez Serrano & Angela Callejón Gil & Ana José Cisneros Ruiz, 2019. "Cruise Passengers’ Intention and Sustainable Management of Cruise Destinations," Sustainability, MDPI, vol. 11(7), pages 1-14, April.
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    Cited by:

    1. Nataša Danilović Hristić & Nebojša Stefanović & Saša Milijić, 2020. "Danube River Cruises as a Strategy for Representing Historical Heritage and Developing Cultural Tourism in Serbia," Sustainability, MDPI, vol. 12(24), pages 1-18, December.
    2. Huseyin Arasli & Mehmet Bahri Saydam & Hasan Kilic, 2020. "Cruise Travelers’ Service Perceptions: A Critical Content Analysis," Sustainability, MDPI, vol. 12(17), pages 1-13, August.
    3. Tamás Kovalcsik & Ábel Elekes & Lajos Boros & László Könnyid & Zoltán Kovács, 2022. "Capturing Unobserved Tourists: Challenges and Opportunities of Processing Mobile Positioning Data in Tourism Research," Sustainability, MDPI, vol. 14(21), pages 1-20, October.
    4. Carmen-Mihaela Cretu & Anca-Gabriela Turtureanu & Carmen-Gabriela Sirbu & Florentina Chitu & Emanuel Ştefan Marinescu & Laurentiu-Gabriel Talaghir & Daniela Monica Robu, 2021. "Tourists’ Perceptions Regarding Traveling for Recreational or Leisure Purposes in Times of Health Crisis," Sustainability, MDPI, vol. 13(15), pages 1-24, July.

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