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International Tourists’ Loyalty to Ho Chi Minh City Destination—A Mediation Analysis of Perceived Service Quality and Perceived Value

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  • Khuong Ngoc Mai

    (School of Business, International University, Vietnam National University Ho Chi Minh City (VNU-HCM), Linh Trung Ward, Thu Duc District, Ho Chi Minh City 700000, Vietnam)

  • Phuong Ngoc Duy Nguyen

    (School of Business, International University, Vietnam National University Ho Chi Minh City (VNU-HCM), Linh Trung Ward, Thu Duc District, Ho Chi Minh City 700000, Vietnam)

  • Phuong Thi Minh Nguyen

    (Department of Tourism, Hong Bang International University, 215 Dien Bien Phu, Ward 15, Binh Thanh District, Ho Chi Minh City, Vietnam)

Abstract

At present, tourism is a key component of the modern Vietnamese economy. However, it is increasing the country’s pitifully low return visitor rate. The aim of this study was to explore the structural relationships among destination attributes, perceived service quality, perceived value, and loyalty of international tourists in Ho Chi Minh City. The destination attributes were investigated in terms of cultural and historical attractions, local cuisine, perceived price, safety and security, service facilities, natural environment, entertainment and recreation activities, negative attributes, and destination image. Data were collected through a self-administered questionnaire survey of 2073 respondents employed using SmartPLS analysis. The results indicate that destination attributes, perceived service quality, and perceived value have positive and direct influences on tourist loyalty. In addition, the findings also confirmed that these destination attributes indirectly affected tourist loyalty through their perceived value and perceived service quality. Based on the findings, some recommendations and implications are suggested to enhance traveler intention to re-visit and increase awareness of the necessity for sustainable development tourism in Ho Chi Minh City, with their willingness to recommend this place to others.

Suggested Citation

  • Khuong Ngoc Mai & Phuong Ngoc Duy Nguyen & Phuong Thi Minh Nguyen, 2019. "International Tourists’ Loyalty to Ho Chi Minh City Destination—A Mediation Analysis of Perceived Service Quality and Perceived Value," Sustainability, MDPI, vol. 11(19), pages 1-16, October.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:19:p:5447-:d:272609
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    References listed on IDEAS

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    2. Xiaopiao Yang & Yuluan Zhao & Jia Zhao & Chao Shi & Bailu Deng, 2022. "Tourists’ Perceived Attitudes toward the Famous Terraced Agricultural Cultural Heritage Landscape in China," Agriculture, MDPI, vol. 12(9), pages 1-13, September.
    3. Chih-Yu Liu & Cheng-Ping Li & Chao-Chief Chen & Chin-Hsien Hsu & Cheng-Hsien Lin, 2023. "Dajia Mazu Pilgrimage Show: Exploring the Sustainable Development of Taiwan’s Religious Tourism from the Perspectives of Attraction, Happiness, and Revisit Intention," Sustainability, MDPI, vol. 15(11), pages 1-13, May.
    4. Arief Kusuma Among Praja & Rian Adi Septiawan & Tantri Yanuar Rahmat Syah & Endah Murtiana Sari & Maya Puspita Dewi & Purwanto Sarjana Katijan & Tezara Cionita & Yin Ling Lai, 2023. "Sustainable Development Strategy of Low-Cost Airlines: Empirical Evidence for Indonesia Based on Analysis of Passenger Loyalty," Sustainability, MDPI, vol. 15(3), pages 1-12, January.
    5. Huanchen Tang & Ruiqi Wang & Xiaowen Jin & Zhengzheng Zhang, 2022. "The Effects of Motivation, Destination Image and Satisfaction on Rural Tourism Tourists’ Willingness to Revisit," Sustainability, MDPI, vol. 14(19), pages 1-17, September.

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