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Fostering Alliances with Customers for the Sustainable Product Creation

Author

Listed:
  • Marjan Leber

    (Faculty of Mechanical Engineering, University of Maribor, 2000 Maribor, Slovenia)

  • Andrea Ivanišević

    (Department of Industrial Engineering and Management, Faculty of Technical Sciences, University of Novi Sad, 21000 Novi Sad, Republic of Serbia)

  • Jelena Borocki

    (Department of Industrial Engineering and Management, Faculty of Technical Sciences, University of Novi Sad, 21000 Novi Sad, Republic of Serbia)

  • Mladen Radišić

    (Department of Industrial Engineering and Management, Faculty of Technical Sciences, University of Novi Sad, 21000 Novi Sad, Republic of Serbia)

  • Beata Ślusarczyk

    (The Management Faculty, Czestochowa University of Technology, al. Armii Krajowej 19 B, 42-201 Czestochowa, Poland
    Faculty of Economic Sciences and IT, North-West University, Vaal Triangle Campus, P.O. Box 1174, Vanderbijlpark 1900, South Africa)

Abstract

Our paper analyzes close collaboration between a manufacturer of domestic appliances and consumer electronics and its customers. It reflects on the inclusion of open innovation by users that is presented in the paper on the case of the development of the refrigerator door handle, with an emphasis on design and functionality. The main research question we wanted to answer was whether a buyer (customer/consumer) might actively participate in the process of a new product development. It was interesting to test it in a highly dynamic industry setup since white goods are becoming an integral part of consumers’ life style and not just a mere home appliances used for routine housekeeping tasks. Research sample includes 146 respondents. We applied the conjoint analysis and quality function deployment (QFD) in order to test and understand how customers perceive the different attributes of a new product development process.

Suggested Citation

  • Marjan Leber & Andrea Ivanišević & Jelena Borocki & Mladen Radišić & Beata Ślusarczyk, 2018. "Fostering Alliances with Customers for the Sustainable Product Creation," Sustainability, MDPI, vol. 10(9), pages 1-18, September.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:9:p:3204-:d:168431
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    References listed on IDEAS

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    2. Obradović, Tena & Vlačić, Božidar & Dabić, Marina, 2021. "Open innovation in the manufacturing industry: A review and research agenda," Technovation, Elsevier, vol. 102(C).
    3. Robert Ojstersek & Hankun Zhang & Borut Buchmeister, 2022. "The Importance of Employees’ Knowledge in Sustainable, Green Manufacturing: Numerical Modeling Approach," Sustainability, MDPI, vol. 14(3), pages 1-16, January.
    4. Katarzyna Liczmańska-Kopcewicz & Paula Pypłacz & Agnieszka Wiśniewska, 2020. "Resonance of Investments in Renewable Energy Sources in Industrial Enterprises in the Food Industry," Energies, MDPI, vol. 13(17), pages 1-20, August.
    5. Hernita Hernita & Batara Surya & Iwan Perwira & Herminawaty Abubakar & Muhammad Idris, 2021. "Economic Business Sustainability and Strengthening Human Resource Capacity Based on Increasing the Productivity of Small and Medium Enterprises (SMEs) in Makassar City, Indonesia," Sustainability, MDPI, vol. 13(6), pages 1-36, March.
    6. Katarzyna Liczmańska-Kopcewicz & Katarzyna Mizera & Paula Pypłacz, 2019. "Corporate Social Responsibility and Sustainable Development for Creating Value for FMCG Sector Enterprises," Sustainability, MDPI, vol. 11(20), pages 1-14, October.

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