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The Impact of Location-Based Service Factors on Usage Intentions for Technology Acceptance: The Moderating Effect of Innovativeness

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  • Sung Hee Jang

    (School of Business Administration, Kyungpook National University, Daegu 41566, Korea)

  • Chang Won Lee

    (School of Business, Hanyang University, Seoul 04763, Korea)

Abstract

This study presents features of location-based services (LBS) that influence usage intentions in users and the moderating effects of innovativeness for LBS in sustainable mobile-related industries. As LBS attributes, this study identifies location awareness, reputation, trust, and entertainment. This study model is developed based on technology acceptance behavior (TAB) and is applied to LBS users to identify LBS usage intention factors and TAB perspectives. Research measures are identified and examined on 220 LBS users. The study results are discussed to explore significant factors affecting LBS technology acceptance intentions. The results show that LBS users are more likely to adopt LBS with features of location awareness, reputation, trust, and entertainment. In addition, user attitudes toward LBS are found to play a significant positive role, as are user usage intentions. The moderating effects of personal innovativeness on the relationship between reputation, trust, and entertainment and user attitudes toward LBS are found to be insignificant. The implications for theory and practices are discussed.

Suggested Citation

  • Sung Hee Jang & Chang Won Lee, 2018. "The Impact of Location-Based Service Factors on Usage Intentions for Technology Acceptance: The Moderating Effect of Innovativeness," Sustainability, MDPI, vol. 10(6), pages 1-18, June.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:6:p:1876-:d:150667
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    References listed on IDEAS

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    Cited by:

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    2. Wided Ragmoun & Abdulaziz Abdulmohsen Alfalih, 2021. "Sustainable Academic Innovativeness: Towards the Understanding of a New Construct and the Development of Scale," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 12(2), pages 695-715, June.
    3. Mustapha Iddrisu & Akolaa Andrews Adugudaa & Albert Martins, 2020. "Receiving and Action Oriented Attitude of the Youth Towards Mobile Marketing: A Transitional Economy Perspective," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 12(4), pages 1-14, December.

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