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Corporate Sustainability in the Process of Employee Recruitment through Social Networks in Conditions of Slovak Small and Medium Enterprises

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  • Milota Vetráková

    (Faculty of Economics, Matej Bel University in Banská Bystrica, Tajovského 10, Banská Bystrica 97590, Slovakia)

  • Miloš Hitka

    (Faculty of Wood Sciences and Technology, Technical University in Zvolen, T. G. Masaryka 24, Zvolen 96053, Slovakia)

  • Marek Potkány

    (Faculty of Wood Sciences and Technology, Technical University in Zvolen, T. G. Masaryka 24, Zvolen 96053, Slovakia)

  • Silvia Lorincová

    (Faculty of Wood Sciences and Technology, Technical University in Zvolen, T. G. Masaryka 24, Zvolen 96053, Slovakia)

  • Lukáš Smerek

    (Faculty of Economics, Matej Bel University in Banská Bystrica, Tajovského 10, Banská Bystrica 97590, Slovakia)

Abstract

Recruitment strategy and policy are significantly affected by both the internal conditions of the enterprise and the external environment. It is important to anticipate and react to changes in the labor market in a timely manner, to eliminate potential threats and take advantage of opportunities to continuous staffing of current and future needs of the enterprise. The role of managers in deciding on possible techniques for recruiting employees is to respect the principles of sustainability both economically and socially. Due to the use of information technology, this trend is easier to apply in practice, as enterprises can present themselves and get information about potential job seekers. The success of the recruitment process is increasing if public awareness about the employer is positive. Designing the survey methodology was based on the axiom that traditional ways of recruiting employees are being replaced by techniques using the Internet and social networks. The aim of the paper is to present the views of domestic and foreign experts on the recruitment of employees using social networks. We compare the theoretical knowledge with the results of social networking research in SMEs in Slovakia and especially their use in the process of recruiting employees. A total of 324 enterprises with domestic and foreign capital share participated in the sociological questionnaire. The results have shown that enterprises with foreign capital share are more progressive in using the Internet to offer jobs and in gaining information on jobseekers through social networks.

Suggested Citation

  • Milota Vetráková & Miloš Hitka & Marek Potkány & Silvia Lorincová & Lukáš Smerek, 2018. "Corporate Sustainability in the Process of Employee Recruitment through Social Networks in Conditions of Slovak Small and Medium Enterprises," Sustainability, MDPI, vol. 10(5), pages 1-17, May.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:5:p:1670-:d:148230
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    References listed on IDEAS

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