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How to Improve New Generation Migrant Workers’ Entrepreneurial Willingness—A Moderated Mediation Examination from the Sustainable Perspective

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  • Qiaoyan Lin

    (Department of Scientific Research and Supervision, Taizhou Radio and Television University, Taizhou 318000, China)

  • Qiang Mai

    (School of Management, Harbin Institute of Technology, Harbin 150001, China)

Abstract

Drawing on government service quality theory, we examined the impact of government service quality on new generation migrant workers’ entrepreneurial willingness. This paper proposed that government trust mediates the relationship between government service quality and new generation migrant workers’ entrepreneurial willingness, and the entrepreneurial climate plays a positive moderating role. Using the survey data of 472 new generation migrants, empirical results support the hypotheses. This research reveals that government trust plays an important role in the relationship between government service quality and migrant workers’ entrepreneurial willingness, which has important theory contribution, but also practical implications for effectively constructing government trust and managing migrant workers’ entrepreneurial willingness.

Suggested Citation

  • Qiaoyan Lin & Qiang Mai, 2018. "How to Improve New Generation Migrant Workers’ Entrepreneurial Willingness—A Moderated Mediation Examination from the Sustainable Perspective," Sustainability, MDPI, vol. 10(5), pages 1-13, May.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:5:p:1578-:d:146477
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    Cited by:

    1. Yuanyuan Zhang & Chenyujing Yang & Shaocong Yan & Wukui Wang & Yongji Xue, 2023. "Alleviating Relative Poverty in Rural China through a Diffusion Schema of Returning Farmer Entrepreneurship," Sustainability, MDPI, vol. 15(2), pages 1-19, January.
    2. Hongyu Ma & Federico Topolansky Barbe & Yongmei Carol Zhang, 2018. "Can Social Capital and Psychological Capital Improve the Entrepreneurial Performance of the New Generation of Migrant Workers in China?," Sustainability, MDPI, vol. 10(11), pages 1-16, October.
    3. Binbin Li & Zengyu Mi & Zhenghe Zhang, 2020. "Willingness of the New Generation of Farmers to Participate in Rural Tourism: The Role of Perceived Impacts and Sense of Place," Sustainability, MDPI, vol. 12(3), pages 1-25, January.

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