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The Effects of Fear Appeals and Message Format on Promoting Skin Cancer Prevention Behaviors among College Students

Author

Listed:
  • Cui Zhang Meadows

    (School of Communication, East Carolina University, Greenville, NC 27858, USA)

Abstract

This study tested the Extended Parallel Process Model (EPPM) by examining how fear mediated the effects of threat on individuals’ assessment of risk, which was neglected in many fear appeal studies. Second, this study treated efficacy as an existing perception, and explored the effects of varying levels of threat and efficacy on individuals’ behavioral intention. Furthermore, this study examined whether message format, such as narratives, played a role on individuals’ behavioral intention. Implications for the EPPM and health message development were discussed.

Suggested Citation

  • Cui Zhang Meadows, 2020. "The Effects of Fear Appeals and Message Format on Promoting Skin Cancer Prevention Behaviors among College Students," Societies, MDPI, vol. 10(1), pages 1-12, February.
    • Handle: RePEc:gam:jsoctx:v:10:y:2020:i:1:p:21-:d:324052
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    Citations

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    Cited by:

    1. Allison Worsdale & Jiaying Liu, 2023. "Narrative Messages and the Use of Emotional Appeals on Endometriosis Screening Intention: The Mediating Role of Positive Affect," IJERPH, MDPI, vol. 20(13), pages 1-16, June.
    2. Marie Louise Radanielina Hita & Yany Grégoire & Bruno Lussier & Simon Boissonneault & Christian Vandenberghe & Sylvain Sénécal, 2023. "An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 132-152, January.
    3. Diana Tsoy & Danijela Godinic & Qingyan Tong & Bojan Obrenovic & Akmal Khudaykulov & Konstantin Kurpayanidi, 2022. "Impact of Social Media, Extended Parallel Process Model (EPPM) on the Intention to Stay at Home during the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(12), pages 1-32, June.

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