IDEAS home Printed from https://ideas.repec.org/a/gam/jsoctx/v10y2020i1p21-d324052.html
   My bibliography  Save this article

The Effects of Fear Appeals and Message Format on Promoting Skin Cancer Prevention Behaviors among College Students

Author

Listed:
  • Cui Zhang Meadows

    (School of Communication, East Carolina University, Greenville, NC 27858, USA)

Abstract

This study tested the Extended Parallel Process Model (EPPM) by examining how fear mediated the effects of threat on individuals’ assessment of risk, which was neglected in many fear appeal studies. Second, this study treated efficacy as an existing perception, and explored the effects of varying levels of threat and efficacy on individuals’ behavioral intention. Furthermore, this study examined whether message format, such as narratives, played a role on individuals’ behavioral intention. Implications for the EPPM and health message development were discussed.

Suggested Citation

  • Cui Zhang Meadows, 2020. "The Effects of Fear Appeals and Message Format on Promoting Skin Cancer Prevention Behaviors among College Students," Societies, MDPI, vol. 10(1), pages 1-12, February.
    • Handle: RePEc:gam:jsoctx:v:10:y:2020:i:1:p:21-:d:324052
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2075-4698/10/1/21/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2075-4698/10/1/21/
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Marie Louise Radanielina Hita & Yany Grégoire & Bruno Lussier & Simon Boissonneault & Christian Vandenberghe & Sylvain Sénécal, 2023. "An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 132-152, January.
    2. Diana Tsoy & Danijela Godinic & Qingyan Tong & Bojan Obrenovic & Akmal Khudaykulov & Konstantin Kurpayanidi, 2022. "Impact of Social Media, Extended Parallel Process Model (EPPM) on the Intention to Stay at Home during the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(12), pages 1-32, June.
    3. Allison Worsdale & Jiaying Liu, 2023. "Narrative Messages and the Use of Emotional Appeals on Endometriosis Screening Intention: The Mediating Role of Positive Affect," IJERPH, MDPI, vol. 20(13), pages 1-16, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsoctx:v:10:y:2020:i:1:p:21-:d:324052. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.