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Do Robots Need to Be Stereotyped? Technical Characteristics as a Moderator of Gender Stereotyping

Author

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  • Florian Dufour

    (Interdisciplinary Institute of Business Development, School of Engineering and Management Vaud (HEIG-VD), University of Applied Sciences of Western Switzerland (HES-SO), Avenue des Sports, 20, 1401 Yverdon-les-Bains, Switzerland)

  • Céline Ehrwein Nihan

    (Interdisciplinary Institute of Business Development, School of Engineering and Management Vaud (HEIG-VD), University of Applied Sciences of Western Switzerland (HES-SO), Avenue des Sports, 20, 1401 Yverdon-les-Bains, Switzerland)

Abstract

As suggested by previous results, whether, when designing robots, we should make use of social stereotypes and thus perpetuate them is question of present concern. The aim of this study was the identification of the specific conditions under which people’s judgments of robots were no longer guided by stereotypes. The study participants were 121 individuals between 18 and 69 years of age. We used an experimental design and manipulated the gender and strength of robots, and we measured the perception of how a robot could be used in automotive mechanics for light and heavy tasks. Results show that the technical characteristics of robots helped to anchor people’s judgments on robots’ intrinsic characteristics rather than on stereotypical indicators. Thus, stereotype perpetuation does not seem to be the sole option when designing robots.

Suggested Citation

  • Florian Dufour & Céline Ehrwein Nihan, 2016. "Do Robots Need to Be Stereotyped? Technical Characteristics as a Moderator of Gender Stereotyping," Social Sciences, MDPI, vol. 5(3), pages 1-9, June.
    • Handle: RePEc:gam:jscscx:v:5:y:2016:i:3:p:27-:d:72677
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    Cited by:

    1. Santiago Forgas-Coll & Ruben Huertas-Garcia & Antonio Andriella & Guillem Alenyà, 2022. "The effects of gender and personality of robot assistants on customers’ acceptance of their service," Service Business, Springer;Pan-Pacific Business Association, vol. 16(2), pages 359-389, June.

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