Online and Offline Coordination in Australia’s Far-Right: A Study of True Blue Crew

Far-right extremism transpires in virtual and physical space. In this study, we examine how the Australian far-right extremist group ‘True Blue Crew’ attempted to coordinate their offline activities with their social media activism. To this end, we conducted a thematic content analysis of administrator posts and user comments present on the group’s Facebook page prior to and following an organised street rally in June 2017. This online analysis was partnered with ethnographic field work to gauge the perceptions of group members and supporters during the rally in Melbourne, Victoria. The results highlight the multi-dimensional and intimate manner in which online and offline contexts are coordinated to support far-right activism and mobilisation. This study offers an empirical account of how far-right attitudes, activism, and mobilisation transpired in Australia in the years prior to an Australian committing the Christchurch terror attack. It reveals a growing frustration within the broader far-right movement, leading to later strategic adaptation that can be interpreted as an early warning sign of an environment increasingly conducive to violence. This provides a more nuanced understanding of the context from which far-right terrorism emerges, and speaks to the importance of maintaining a level of analysis that transverses the social and the individual, as well as the online and the offline spaces. Implications for security and government agencies responses are discussed.