IDEAS home Printed from https://ideas.repec.org/a/gam/jrisks/v11y2023i2p37-d1062370.html
   My bibliography  Save this article

Dataset Analysis of Pandemic Risks and Risk Management Prospects Based on Management and Marketing in Conditions of COVID-19 Recession

Author

Listed:
  • Anastasiya A. Sozinova

    (Department of Management and Service, Vyatka State University, 610020 Kirov, Russia)

  • Elena G. Popkova

    (Consortium of Sustainable Development and Technological Leadership, Russia and Рeoples’ Friendship University of Russia (RUDN University), 117198 Moscow, Russia)

Abstract

The motivation for the research was the suddenness of the COVID-19 pandemic and the unavailability of health measures (well-established treatment and vaccination) at the beginning of 2020, which caused an uncontrollable increase in the incidence of disease worldwide and high mortality. The research aims to conduct a dataset analysis of pandemic risks and risk management perspectives based on management and marketing during the COVID-19 recession. The dataset aggregated the statistics on management, marketing, and morbidity during COVID-19 for most countries worldwide that provide data for international statistics (141 countries). Using the developed methodological approach, the authors evaluate the contribution of management and marketing in the fight against the viral threat. The authors calculated specific indices that reflect the contribution of each management and marketing factor separately to combat the viral threat in the second and third trimesters of 2020. The novelty of this research lies in the fact that the dataset study provides a systemic coverage of international experience and develops a universal economic approach to pandemic risk management. The theoretical significance of the research findings is that they reveal differences in the capabilities of economic risk management of a pandemic as the viral threat changes. The practical significance of the research lies in the fact that the results obtained in the third trimester of 2020 make it possible to adjust the policy of the state and corporate risk management of the COVID-19 pandemic during the subsequent pandemic waves, in the post-pandemic period, and in future epidemics and pandemics. Economic measures fill the existing gap, making up for the lack of risk management measures in the early phases of the COVID-19 pandemic.

Suggested Citation

  • Anastasiya A. Sozinova & Elena G. Popkova, 2023. "Dataset Analysis of Pandemic Risks and Risk Management Prospects Based on Management and Marketing in Conditions of COVID-19 Recession," Risks, MDPI, vol. 11(2), pages 1-18, February.
  • Handle: RePEc:gam:jrisks:v:11:y:2023:i:2:p:37-:d:1062370
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2227-9091/11/2/37/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2227-9091/11/2/37/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Veronika V. Yankovskaya & Timur A. Mustafin & Dmitry A. Endovitsky & Artem V. Krivosheev, 2022. "Corporate Social Responsibility as an Alternative Approach to Financial Risk Management: Advantages for Sustainable Development," Risks, MDPI, vol. 10(5), pages 1-18, May.
    2. Rains, Stephen A. & Colombo, Paulina M. & Quick, Brian L. & Kriss, Lauren A., 2022. "State mask mandates and psychological reactance theory: The role of political partisanship and COVID-19 risk in mask adoption and resistance," Social Science & Medicine, Elsevier, vol. 314(C).
    3. Yuan Li & Jiaqi Liang & Jingxiong Huang & Mengsheng Yang & Runyan Li & Huanxia Bai, 2022. "Would You Accept Virtual Tourism? The Impact of COVID-19 Risk Perception on Technology Acceptance from a Comparative Perspective," Sustainability, MDPI, vol. 14(19), pages 1-22, October.
    4. Robinson, Lisa A. & Eber, Michael R. & Hammitt, James K., 2022. "Valuing COVID-19 Morbidity Risk Reductions," Journal of Benefit-Cost Analysis, Cambridge University Press, vol. 13(2), pages 247-268, July.
    5. Tatiana N. Litvinova, 2022. "Risks of Entrepreneurship amid the COVID-19 Crisis," Risks, MDPI, vol. 10(8), pages 1-26, August.
    6. repec:eme:maj000:maj-07-2021-3225 is not listed on IDEAS
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Phrashiah Githinji & Alexandra L. MacMillan Uribe & Jacob Szeszulski & Chad D. Rethorst & Vi Luong & Lucy Xin & Laura J. Rolke & Miquela G. Smith & Rebecca A. Seguin-Fowler, 2024. "Public health communication during the COVID-19 health crisis: sustainable pathways to improve health information access and reach among underserved communities," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-7, December.
    2. Sultana Razia & Siti Hajar Abu Bakar Ah, 2023. "Model of social sustainability for Dhaka city, Bangladesh," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
    3. Elena Puerto-Casasnovas & Jorge Galiana-Richart & Maria Paola Mastrantonio-Ramos & Francisco López-Muñoz & Alfredo Rocafort-Nicolau, 2023. "Determinants of Public Health Personnel Spending in Spain," IJERPH, MDPI, vol. 20(5), pages 1-14, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jrisks:v:11:y:2023:i:2:p:37-:d:1062370. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.