IDEAS home Printed from https://ideas.repec.org/a/gam/jmathe/v9y2021i13p1555-d587265.html
   My bibliography  Save this article

Selecting Bloggers for Hotels via an Innovative Mixed MCDM Model

Author

Listed:
  • Jung-Fa Tsai

    (Department of Business Management, National Taipei University of Technology, 1 Chung Hsiao E. Rd., Sec. 3, Taipei 106, Taiwan)

  • Chin-Po Wang

    (Department of Business Management, National Taipei University of Technology, 1 Chung Hsiao E. Rd., Sec. 3, Taipei 106, Taiwan)

  • Kuei-Lun Chang

    (Department of New Media and Communication Administration, Ming Chuan University, 250 Zhong Shan N. Rd., Sec. 5, Taipei 111, Taiwan)

  • Yi-Chung Hu

    (Department of Business Administration, Chung Yuan Christian University, 200 Zhongbei Rd., Taoyuan 320, Taiwan)

Abstract

The global coronavirus disease 2019 (COVID-19) outbreak had a great impact on the tourism industry. Numerous hotels have ceased operations. Because of the increasing influence of blogs, various industries have adopted blogs as a publicity and marketing strategy. Companies utilize consumers’ trust and loyalty toward bloggers to effectively contact them. Hence, bloggers play a crucial role in the hotel industry. No past study has researched blogger selection by hotel managers. In this study, an innovative mixed multiple-criteria decision-making (MCDM) model including importance-performance analysis (IPA), analytic hierarchy process (AHP), and technique for order preference by similarity to ideal solution (TOPSIS) is established to assist hotel managers in selecting bloggers. We firstly collect the selection criteria via interviews with hotel managers and a review of literature on blogger selection. Messages with stick are understood, remembered, and have an enduring influence on opinions and behavior. Hence, we also introduce the concept of stick to the selection criteria. Based on IPA and the literature review, a hierarchical structure for blogger selection is constructed. Then, AHP and TOPSIS are integrated to assist the case company managers to select suitable bloggers.

Suggested Citation

  • Jung-Fa Tsai & Chin-Po Wang & Kuei-Lun Chang & Yi-Chung Hu, 2021. "Selecting Bloggers for Hotels via an Innovative Mixed MCDM Model," Mathematics, MDPI, vol. 9(13), pages 1-15, July.
  • Handle: RePEc:gam:jmathe:v:9:y:2021:i:13:p:1555-:d:587265
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2227-7390/9/13/1555/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2227-7390/9/13/1555/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Lai, Ivan Ka Wai & Hitchcock, Michael, 2015. "Importance–performance analysis in tourism: A framework for researchers," Tourism Management, Elsevier, vol. 48(C), pages 242-267.
    2. N. Aktaş & N. Demirel, 2021. "A hybrid framework for evaluating corporate sustainability using multi-criteria decision making," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(10), pages 15591-15618, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Liang-Ching Chen, 2023. "An Improved Corpus-Based NLP Method for Facilitating Keyword Extraction: An Example of the COVID-19 Vaccine Hesitancy Corpus," Sustainability, MDPI, vol. 15(4), pages 1-19, February.
    2. Fei-Hsin Huang & Hann Nguyen, 2022. "Selecting Optimal Cultural Tourism for Indigenous Tribes by Fuzzy MCDM," Mathematics, MDPI, vol. 10(17), pages 1-12, August.
    3. Zheng Yuan & Baohua Wen & Cheng He & Jin Zhou & Zhonghua Zhou & Feng Xu, 2022. "Application of Multi-Criteria Decision-Making Analysis to Rural Spatial Sustainability Evaluation: A Systematic Review," IJERPH, MDPI, vol. 19(11), pages 1-31, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Alessia Acampora & Michele Preziosi & Maria Claudia Lucchetti & Roberto Merli, 2022. "The Role of Hotel Environmental Communication and Guests’ Environmental Concern in Determining Guests’ Behavioral Intentions," Sustainability, MDPI, vol. 14(18), pages 1-23, September.
    2. Ramanathan, Ramakrishnan & Ramanathan, Usha, 2016. "A new rational IPA and application to cruise tourism," Annals of Tourism Research, Elsevier, vol. 61(C), pages 264-267.
    3. Pumpe, Andreas & Vallée, Franz, 2015. "The Total Landed Cost Concept. Begging for Answers," Chapters from the Proceedings of the Hamburg International Conference of Logistics (HICL), in: Blecker, Thorsten & Kersten, Wolfgang & Ringle, Christian M. (ed.), Operational Excellence in Logistics and Supply Chains: Optimization Methods, Data-driven Approaches and Security Insights. Proceedings of the Hamburg , volume 22, pages 31-54, Hamburg University of Technology (TUHH), Institute of Business Logistics and General Management.
    4. Michele Preziosi & Alessia Acampora & Maria Claudia Lucchetti & Roberto Merli, 2022. "Delighting Hotel Guests with Sustainability: Revamping Importance-Performance Analysis in the Light of the Three-Factor Theory of Customer Satisfaction," Sustainability, MDPI, vol. 14(6), pages 1-20, March.
    5. Ha, Min-Ho & Yang, Zaili & Lam, Jasmine Siu Lee, 2019. "Port performance in container transport logistics: A multi-stakeholder perspective," Transport Policy, Elsevier, vol. 73(C), pages 25-40.
    6. Esmailpour, Javad & Aghabayk, Kayvan & Abrari Vajari, Mohammad & De Gruyter, Chris, 2020. "Importance – Performance Analysis (IPA) of bus service attributes: A case study in a developing country," Transportation Research Part A: Policy and Practice, Elsevier, vol. 142(C), pages 129-150.
    7. Wang, Huey-jiun & Zhang, Dan, 2017. "Comparing literary tourism in Mainland China and Taiwan: The Lu Xun Native Place and the Lin Yutang House," Tourism Management, Elsevier, vol. 59(C), pages 234-253.
    8. Phadermrod, Boonyarat & Crowder, Richard M. & Wills, Gary B., 2019. "Importance-Performance Analysis based SWOT analysis," International Journal of Information Management, Elsevier, vol. 44(C), pages 194-203.
    9. Ida Rašovská & Marketa Kubickova & Kateřina Ryglová, 2021. "Importance–performance analysis approach to destination management," Tourism Economics, , vol. 27(4), pages 777-794, June.
    10. Yiting Zhu & Xueru Pang & Chunshan Zhou, 2023. "Key Area Recognition and Evaluation of Audio-Visual Landscape for Global Geoparks: A Case Study of Koktokay in China," Land, MDPI, vol. 12(9), pages 1-21, September.
    11. Chen, Jinyan & Becken, Susanne & Stantic, Bela, 2022. "Assessing destination satisfaction by social media: An innovative approach using Importance-Performance Analysis," Annals of Tourism Research, Elsevier, vol. 93(C).
    12. Chang, Yu-Hern & Yeh, Chung-Hsing & Wu, Pei-Syuan, 2018. "Evaluating airline crisis management performance: The cases of flights GE222 and GE235 crash accidents," Journal of Air Transport Management, Elsevier, vol. 70(C), pages 62-72.
    13. Bentz, Julia & Lopes, Fernando & Calado, Helena & Dearden, Philip, 2016. "Enhancing satisfaction and sustainable management: Whale watching in the Azores," Tourism Management, Elsevier, vol. 54(C), pages 465-476.
    14. Lai, Ivan Ka Wai & Hitchcock, Michael, 2016. "A comparison of service quality attributes for stand-alone and resort-based luxury hotels in Macau: 3-Dimensional importance-performance analysis," Tourism Management, Elsevier, vol. 55(C), pages 139-159.
    15. Yanchun Jin & Yoonseo Park, 2019. "An Integrated Approach to Determining Rural Tourist Satisfaction Factors Using the IPA and Conjoint Analysis," IJERPH, MDPI, vol. 16(20), pages 1-16, October.
    16. Habib Zare Ahmadabadi & Fatemeh Zamzam & Ali Emrouznejad & Alireza Naser Sadrabadi & Ali Morovati Sharifabadi, 2024. "A modified distance friction minimization model with optimistic–pessimistic target orientation for OECD sustainable performance measurement," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(9), pages 23113-23149, September.
    17. Hokey Min & Byung-In Park, 2023. "Examining port selection factors in Sub-Saharan Africa using the modified importance-performance analysis," Maritime Economics & Logistics, Palgrave Macmillan;International Association of Maritime Economists (IAME), vol. 25(4), pages 755-777, December.
    18. Cai, Gangwei & Xu, Binyan & Lu, Feidong & Lu, Ye, 2023. "The promotion strategies and dynamic evaluation model of exhibition-driven sustainable tourism based on previous/prospective tourist satisfaction after COVID-19," Evaluation and Program Planning, Elsevier, vol. 101(C).
    19. Nam, Seungju & Song, Woon-Kyung & Yoon, Heekweon, 2023. "An maintenance, repair, and overhaul (MRO) safety oversight system analysis: A case in Korea," Journal of Air Transport Management, Elsevier, vol. 107(C).
    20. Azemeraw Tadesse Mengistu & Roberto Panizzolo, 2023. "Analysis of indicators used for measuring industrial sustainability: a systematic review," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(3), pages 1979-2005, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jmathe:v:9:y:2021:i:13:p:1555-:d:587265. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.