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Olive Oil as a Tourist Attraction: An Analysis of Demand

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  • Mª Genoveva Dancausa Millán

    (Department of Statistics, Econometrics, Operations Research, Business Organization and Applied Economics, Córdoba University, 14005 Córdoba, Spain)

  • Mª Genoveva Millán Vázquez de la Torre

    (Department of Quantitative Methods, Universidad Loyola, 14004 Cordoba, Spain)

Abstract

Olive oil is not only an essential culinary element in the diet of Mediterranean countries, but it is also becoming an increasingly attractive element from a tourism perspective. The olive grove landscape, ancient olive trees, and oil mills are increasingly attracting tourists eager to experience this type of tourism. This research analyzes the profile of the oleotourist in the four designations of the province of Córdoba (Spain). SARIMA models have been applied to predict oleotourism demand, resulting in a growing demand, which will create jobs in the towns dedicated to this cultivation. The main problem is the seasonality of this demand, which can be corrected by creating complementary activities such as olive oil festivals, cooking workshops, or tasting sessions. A logit model has also been developed to determine which variables influence the probability of being satisfied with the oleotourism experience, with environmental conservation and travel cost being the most influential. Regarding the bivariate analysis, motivation and satisfaction with the trip are closely related, as is the personal classification of the oleotourist; the more they know about the world of olive cultivation, the more satisfied they are with their experience.

Suggested Citation

  • Mª Genoveva Dancausa Millán & Mª Genoveva Millán Vázquez de la Torre, 2024. "Olive Oil as a Tourist Attraction: An Analysis of Demand," Land, MDPI, vol. 13(10), pages 1-20, September.
    • Handle: RePEc:gam:jlands:v:13:y:2024:i:10:p:1587-:d:1488905
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    References listed on IDEAS

    as
    1. Jose Antonio Cava Jimenez & Mª Genoveva Millán Vázquez de la Torre & Mª Genoveva Dancausa Millán, 2022. "Enotourism in Southern Spain: The Montilla-Moriles PDO," IJERPH, MDPI, vol. 19(6), pages 1-21, March.
    2. Barreal, Jesús & Mercadé-Melé, Pere & Vena-Oya, Julio, 2023. "Efecto del gasto y la estancia en la composición del mercado de turistas internacionales en las denominaciones de origen de AOVE en Andalucía," INVESTIGACIONES REGIONALES - Journal of REGIONAL RESEARCH, Asociación Española de Ciencia Regional, issue 57, pages 87-109.
    3. Samaneh Soleimani & Johan Bruwer & Michael J. Gross & Richard Lee, 2019. "Astro-tourism conceptualisation as special-interest tourism (SIT) field: a phenomonological approach," Current Issues in Tourism, Taylor & Francis Journals, vol. 22(18), pages 2299-2314, November.
    4. Ferreira, Jessica & Fernandes, Paula Odete, 2023. "The Application of Sustainable Practices in Tourism: The Case of Olive-growing in the Region of Trás-os-Montes," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 11(3), pages 148-158.
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