IDEAS home Printed from https://ideas.repec.org/a/gam/jjrfmx/v16y2023i3p210-d1104508.html
   My bibliography  Save this article

Exploration or Exploitation of a Neighborhood Destination: The Role of Social Media Content on the Perceived Value and Trust and Revisit Intention among World Cup Football Fans

Author

Listed:
  • Emad Ahmed Helal

    (Social Studies Department, College of Arts, King Faisal University, Al-Ahsa 400, Saudi Arabia)

  • Thowayeb H. Hassan

    (Social Studies Department, College of Arts, King Faisal University, Al-Ahsa 400, Saudi Arabia
    Tourism Studies Department, Faculty of Tourism and Hotel Management, Helwan University, Cairo 12612, Egypt)

  • Mostafa A. Abdelmoaty

    (StatisMed for Statistical Analysis Services, Giza 12573, Egypt)

  • Amany E. Salem

    (Social Studies Department, College of Arts, King Faisal University, Al-Ahsa 400, Saudi Arabia
    Tourism Studies Department, Faculty of Tourism and Hotel Management, Helwan University, Cairo 12612, Egypt)

  • Mahmoud I. Saleh

    (Tourism Studies Department, Faculty of Tourism and Hotel Management, Helwan University, Cairo 12612, Egypt
    Marketing Department, Graduate School of Management, Saint Petersburg State University, 199004 Saint Petersburg, Russia)

  • Mohamed Y. Helal

    (General Management Department, Institute of Management, Economics, and Finance, Kazan Federal University, 42008 Kazan, Russia
    Hotel Management Department, Faculty of Tourism and Hotel Management, Helwan University, Cairo 12612, Egypt)

  • Magdy Sayed Abuelnasr

    (Social Studies Department, College of Arts, King Faisal University, Al-Ahsa 400, Saudi Arabia)

  • Yasser Ahmed Mohamoud

    (Social Studies Department, College of Arts, King Faisal University, Al-Ahsa 400, Saudi Arabia)

  • Ahmed H. Abdou

    (Social Studies Department, College of Arts, King Faisal University, Al-Ahsa 400, Saudi Arabia
    Hotel Studies Department, Faculty of Tourism and Hotels, Mansoura University, Mansoura 35516, Egypt)

  • Salaheldeen H. Radwan

    (Tourism Studies Department, Faculty of Tourism and Hotel Management, Helwan University, Cairo 12612, Egypt)

  • Paul Szabo-Alexi

    (Department Physical Education and Physical Therapy, Faculty of Geography, University of Oradea, Tourism and Sport, 1st University Street, 410087 Oradea, Romania)

Abstract

Over the last decade, social media (SM) has dramatically influenced the tourism sector, and information exchange via SM platforms may affect tourists’ intentions to revisit a tourist destination. In the present study, we investigated the impact of content shared on SM on tourists’ intentions to revisit Saudi Arabia as a neighboring destination to Qatar during the period of a mega-event (Football World Cup). We also assessed the potential mediation effects of the perceived values and trust in local tourism services on such a relationship. A structured survey was distributed to football fans who came to visit Saudi Arabia (n = 300), and a partial least squares structural equation model was constructed to validate this study’s model. Results showed that SM content did not significantly impact the revisit intentions directly. SM content was a significant antecedent predictor of the perceived trust, and the perceived trust predicted future intentions to revisit Saudi Arabia. Therefore, the perceived trust in tourism services was a significant mediator of tourism SM’s effects on tourists’ intentions. However, the mediation path of the perceived value was not statistically significant. Tourism marketers had to ensure that they appropriately convey engaging content that focuses on supporting the trust in a destination, particularly during the periods of mega-events.

Suggested Citation

  • Emad Ahmed Helal & Thowayeb H. Hassan & Mostafa A. Abdelmoaty & Amany E. Salem & Mahmoud I. Saleh & Mohamed Y. Helal & Magdy Sayed Abuelnasr & Yasser Ahmed Mohamoud & Ahmed H. Abdou & Salaheldeen H. R, 2023. "Exploration or Exploitation of a Neighborhood Destination: The Role of Social Media Content on the Perceived Value and Trust and Revisit Intention among World Cup Football Fans," JRFM, MDPI, vol. 16(3), pages 1-16, March.
    • Handle: RePEc:gam:jjrfmx:v:16:y:2023:i:3:p:210-:d:1104508
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1911-8074/16/3/210/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1911-8074/16/3/210/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Mohd Azhar & Ruksar Ali & Sheeba Hamid & Mohd Junaid Akhtar & Mohd Nayyer Rahman, 2022. "Demystifying the effect of social media eWOM on revisit intention post-COVID-19: an extension of theory of planned behavior," Future Business Journal, Springer, vol. 8(1), pages 1-16, December.
    2. Jan-Michael Becker & Christian Ringle & Marko Sarstedt & Franziska Völckner, 2015. "How collinearity affects mixture regression results," Marketing Letters, Springer, vol. 26(4), pages 643-659, December.
    3. Cao, Dongmei & Meadows, Maureen & Wong, Donna & Xia, Senmao, 2021. "Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media context," Journal of Business Research, Elsevier, vol. 122(C), pages 835-846.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mohamed A. Alshreef & Thowayeb H. Hassan & Mohamed Y. Helal & Mahmoud I. Saleh & Palei Tatiana & Wael M. Alrefae & Nabila N. Elshawarbi & Hassan N. Al-Saify & Amany E. Salem & Mohamed A. S. Elsayed, 2023. "Analyzing the Influence of eWOM on Customer Perception of Value and Brand Love in Hospitality Enterprise," Sustainability, MDPI, vol. 15(9), pages 1-18, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kusa, Rafał & Suder, Marcin & Duda, Joanna, 2023. "Impact of greening on performance in the hospitality industry: Moderating effect of flexibility and inter-organizational cooperation," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
    2. Marc Vallverdu-Gordi & Estela Marine-Roig, 2023. "The Role of Graphic Design Semiotics in Environmental Awareness Campaigns," IJERPH, MDPI, vol. 20(5), pages 1-19, February.
    3. Wang, Siqi & Cheah, Jun-Hwa & Lim, Xin-Jean & Leong, Yee Choy & Choo, Wei Chong, 2022. "Thanks COVID-19, I'll reconsider my purchase: Can fear appeal reduce online shopping cart abandonment?," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    4. Dybro Liengaard, Benjamin, 2024. "Measurement invariance testing in partial least squares structural equation modeling," Journal of Business Research, Elsevier, vol. 177(C).
    5. Wang, Siqi & Lim, Xin-Jean & Luo, Xi & Cheah, Jun-Hwa, 2024. "To hesitate or not to hesitate: Can popularity cues minimize the hesitation to checkout in e-commerce?," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    6. Ran Liu & Tianan Yang & Wenhao Deng & Xiaoyan Liu & Jianwei Deng, 2022. "What Drives the Influence of Health Science Communication Accounts on TikTok? A Fuzzy-Set Qualitative Comparative Analysis," IJERPH, MDPI, vol. 19(21), pages 1-11, October.
    7. Kukkonen, M.O. & Khamis, M. & Muhammad, M.J. & Käyhkö, N. & Luoto, M., 2022. "Modeling direct above-ground carbon loss due to urban expansion in Zanzibar City Region, Tanzania," Land Use Policy, Elsevier, vol. 112(C).
    8. Al-Adwan, Ahmad Samed & Al-Debei, Mutaz M. & Dwivedi, Yogesh K., 2022. "E-commerce in high uncertainty avoidance cultures: The driving forces of repurchase and word-of-mouth intentions," Technology in Society, Elsevier, vol. 71(C).
    9. Macchioni, Riccardo & Prisco, Martina & Zagaria, Claudia, 2024. "The value relevance of voluntary disclosure through social media platforms: Evidence from European Union listed firms," Socio-Economic Planning Sciences, Elsevier, vol. 93(C).
    10. Belém Barbosa & José Ramón Saura & Dag Bennett, 2024. "How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses," The Journal of Technology Transfer, Springer, vol. 49(1), pages 69-103, February.
    11. Sanqiang Du & Yunxiang Cheng & Dong An, 2023. "Determinants of Herders’ Satisfaction with the Grassland Ecosystem Compensation Policy: A Case Study of Gansu Province, China," Sustainability, MDPI, vol. 15(22), pages 1-18, November.
    12. Zhou Yan & Meng Na & Syed Shah Alam & Mohammad Masukujjaman & Ye Xiao Lu, 2022. "Teacher Competencies and School Improvement Specialist Coaching (SISC+) Programme in Malaysia as a Model for Improvement of Quality Education in China," Sustainability, MDPI, vol. 14(23), pages 1-17, December.
    13. Osama Musa Ali Al-Darras & Cem Tanova, 2022. "From Big Data Analytics to Organizational Agility: What Is the Mechanism?," SAGE Open, , vol. 12(2), pages 21582440221, June.
    14. Meng, Keira Shuyang & Leung, Louis, 2021. "Factors influencing TikTok engagement behaviors in China: An examination of gratifications sought, narcissism, and the Big Five personality traits," Telecommunications Policy, Elsevier, vol. 45(7).
    15. Bodur S. Alonazi & Thowayeb H. Hassan & Mostafa A. Abdelmoaty & Amany E. Salem & Mahmoud I. Saleh & Mohamed Y. Helal & Yasser Ahmed Mohamed & Magdy Sayed Abuelnasr & Daniel Alemshet Gebreslassie & Mon, 2023. "Tourist Behavior in the Cruise Industry Post-COVID-19: An Examination of Service Quality, Corporate Image, and Intentions to Pay and Revisit," Sustainability, MDPI, vol. 15(11), pages 1-21, May.
    16. Antonio Thomas & Rosalia Castellano & Gennaro Punzo & Giuseppe Scandurra, 2024. "The Energy Transition in SMEs: The Italian Experience," Energies, MDPI, vol. 17(5), pages 1-16, February.
    17. Siew-Imm Ng & Xin-Jean Lim & Hui-Chuan Hsu, 2021. "The Importance of Age-Friendly City on Older People’s Continuity and Life Satisfaction," IJERPH, MDPI, vol. 18(14), pages 1-16, July.
    18. Cong Cao & Dan Li & Qianwen Xu & Xiuyan Shao, 2022. "Motivational Influences Affecting Middle-Aged and Elderly Users’ Participation Intention in Health-Related Social Media," IJERPH, MDPI, vol. 19(18), pages 1-21, September.
    19. Stephanie Schwipper & Severine Peche & Gertrud Schmitz, 2020. "Mobile Location-Based Services’ Value-in-Use in Inner Cities: Do a Customer’s Shopping Patterns, Prior User Experience, and Sales Promotions Matter?," Schmalenbach Business Review, Springer;Schmalenbach-Gesellschaft, vol. 72(4), pages 511-564, October.
    20. Mohamed A. Zayed & Ibrahim A. Elshaer, 2022. "Physical Activities and Learning Experience of Higher Education Students: Mediating Role of Quality of Life and Physical Self-Esteem," IJERPH, MDPI, vol. 19(20), pages 1-14, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jjrfmx:v:16:y:2023:i:3:p:210-:d:1104508. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.