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Aging Images as a Motivational Trigger for Smoking Cessation in Young Women

Author

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  • Carine Weiss

    (Unit Gender and Health, Department of Epidemiology and Public Health, Swiss Tropical and Public Health Institute, Socinstr. 57, 4051 Basel, Switzerland
    University of Basel, Petersplatz 1, CH-4003 Basel, Switzerland)

  • Dirk Hanebuth

    (Unit Gender and Health, Department of Epidemiology and Public Health, Swiss Tropical and Public Health Institute, Socinstr. 57, 4051 Basel, Switzerland
    University of Basel, Petersplatz 1, CH-4003 Basel, Switzerland)

  • Paola Coda

    (Unit Gender and Health, Department of Epidemiology and Public Health, Swiss Tropical and Public Health Institute, Socinstr. 57, 4051 Basel, Switzerland
    University of Basel, Petersplatz 1, CH-4003 Basel, Switzerland)

  • Julia Dratva

    (Unit Gender and Health, Department of Epidemiology and Public Health, Swiss Tropical and Public Health Institute, Socinstr. 57, 4051 Basel, Switzerland
    University of Basel, Petersplatz 1, CH-4003 Basel, Switzerland)

  • Margit Heintz

    (Lung Association of Basel, Kanonengasse 33, 4410 Liestal, Switzerland)

  • Elisabeth Zemp Stutz

    (Unit Gender and Health, Department of Epidemiology and Public Health, Swiss Tropical and Public Health Institute, Socinstr. 57, 4051 Basel, Switzerland
    University of Basel, Petersplatz 1, CH-4003 Basel, Switzerland)

Abstract

Recruiting adolescents into smoking cessation programs has been challenging, and there is a lack of effective smoking cessation interventions for this age group. We aimed to assess whether the approach of using aging images can be used to recruit young, female smokers for a smoking cessation course. In this study, 853 14- to 18-year-old subjects were photographed (2006–2007). After software-aided aging, the images evoked strong emotions, especially in subjects with an advanced motivational stage to quit. Twenty-four percent of current smokers reported that the aging images increased their motivation to quit smoking (pre-contemplation: 8%; contemplation: 32%; and preparation: 71%). In multivariate analyses, the aged images had a high motivational impact to quit smoking that was associated with an increased readiness to stop smoking and the individual’s assessment of the aging images as shocking, but not with the number of previous attempts to quit and the assessment of the pictures as realistic. However, it was not possible to recruit the study population for a smoking cessation course. We concluded that aging images are a promising intervention for reaching young women and increasing their motivation to stop smoking. However, smoking cessation courses may not be appropriate for this age group: none of the recruits agreed to take a cessation course.

Suggested Citation

  • Carine Weiss & Dirk Hanebuth & Paola Coda & Julia Dratva & Margit Heintz & Elisabeth Zemp Stutz, 2010. "Aging Images as a Motivational Trigger for Smoking Cessation in Young Women," IJERPH, MDPI, vol. 7(9), pages 1-14, September.
    • Handle: RePEc:gam:jijerp:v:7:y:2010:i:9:p:3499-3512:d:9693
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    Cited by:

    1. Titus J. Brinker & Jonas Alfitian & Werner Seeger & David A. Groneberg & Christof Von Kalle & Alexander H. Enk & Felix J. F. Herth & Michael Kreuter & Claudia M. Bauer & Martina Gatzka & Janina L. Suh, 2018. "A Face-Aging Smoking Prevention/Cessation Intervention for Nursery School Students in Germany: An Appearance-Focused Interventional Study," IJERPH, MDPI, vol. 15(8), pages 1-15, August.

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