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Community Mobilization and the Framing of Alcohol-Related Problems

Author

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  • Denise Herd

    (School of Public Health, 50 University Hall, University of California, Berkeley, CA 94720, USA)

Abstract

The goal of this study was to describe how activists engaged in campaigns to change alcohol policies in inner city areas framed alcohol problems, and whether or not their frameworks reflected major models used in the field, such as the alcoholism as a disease model, an alcohol problems perspective, or a public health approach to alcohol problems. The findings showed that activists’ models shared some aspects with dominant approaches which tend to focus on individuals and to a lesser extent on regulating alcohol marketing and sales. However, activists’ models differed in significant ways by focusing on community level problems with alcohol; on problems with social norms regarding alcohol use; and on the relationship of alcohol use to illicit drugs.

Suggested Citation

  • Denise Herd, 2010. "Community Mobilization and the Framing of Alcohol-Related Problems," IJERPH, MDPI, vol. 7(3), pages 1-22, March.
    • Handle: RePEc:gam:jijerp:v:7:y:2010:i:3:p:1226-1247:d:7552
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    References listed on IDEAS

    as
    1. K. Fisher, 1997. "Locating Frames in the Discursive Universe," Sociological Research Online, , vol. 2(3), pages 88-111, September.
    2. Cohen, Deborah A. & Ghosh-Dastidar, Bonnie & Scribner, Richard & Miu, Angela & Scott, Molly & Robinson, Paul & Farley, Thomas A. & Bluthenthal, Ricky N. & Brown-Taylor, Didra, 2006. "Alcohol outlets, gonorrhea, and the Los Angeles civil unrest: A longitudinal analysis," Social Science & Medicine, Elsevier, vol. 62(12), pages 3062-3071, June.
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