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Mediterranean Diet Social Network Impact along 11 Years in the Major US Media Outlets: Thematic and Quantitative Analysis Using Twitter

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  • Miguel Angel Alvarez-Mon

    (Department of Psychiatry and Mental Health, Hospital Universitario Infanta Leonor, 28031 Madrid, Spain
    Department of Medicine and Medical Specialities, Faculty of Medicine and Health Sciences, University of Alcala, 28801 Alcalá de Henares, Spain)

  • Cesar I. Fernandez-Lazaro

    (Department of Preventive Medicine and Public Health, School of Medicine, University of Navarra, 31008 Pamplona, Spain
    Navarra Institute for Health Research (IdiSNA), 31008 Pamplona, Spain)

  • Maria Llavero-Valero

    (Department of Preventive Medicine and Public Health, School of Medicine, University of Navarra, 31008 Pamplona, Spain
    Department of Endocrinology and Nutrition, Infanta Leonor Hospital, 28031 Madrid, Spain)

  • Melchor Alvarez-Mon

    (Department of Medicine and Medical Specialities, Faculty of Medicine and Health Sciences, University of Alcala, 28801 Alcalá de Henares, Spain
    Centro de Investigación Biomédica en Red de Enfermedades Hepáticas y Digestivas (CIBERehd), Instituto Ramón y Cajal de Investigaciones Sanitarias (IRYCIS), 28034 Madrid, Spain
    Internal Medicine and Immune System Diseases-Rheumatology Service, University Hospital Príncipe de Asturias, 28801 Alcalá de Henares, Spain)

  • Samia Mora

    (Center for Lipid Metabolomics, Division of Preventive Medicine, Brigham and Women’s Hospital, Harvard Medical School, Boston, MA 02115, USA
    Division of Cardiovascular Medicine, Brigham and Women’s Hospital and Harvard Medical School, Boston, MA 02115, USA)

  • Miguel A. Martínez-González

    (Department of Preventive Medicine and Public Health, School of Medicine, University of Navarra, 31008 Pamplona, Spain
    Navarra Institute for Health Research (IdiSNA), 31008 Pamplona, Spain
    Centro de Investigación Biomédica en Red Fisiopatología de la Obesidad y Nutrición (CIBERobn), Institute of Health Carlos III, 28029 Madrid, Spain)

  • Maira Bes-Rastrollo

    (Department of Preventive Medicine and Public Health, School of Medicine, University of Navarra, 31008 Pamplona, Spain
    Navarra Institute for Health Research (IdiSNA), 31008 Pamplona, Spain
    Centro de Investigación Biomédica en Red Fisiopatología de la Obesidad y Nutrición (CIBERobn), Institute of Health Carlos III, 28029 Madrid, Spain)

Abstract

Background: Media outlets influence social attitudes toward health. Thus, it is important that they share contents which promote healthy habits. The Mediterranean diet (MedDiet) is associated with lower cardiovascular disease risk. Analysis of tweets has become a tool for understanding perceptions on health issues. Methods: We investigated tweets posted between January 2009 and December 2019 by 25 major US media outlets about MedDiet and its components as well as the retweets and likes generated. In addition, we measured the sentiment analysis of these tweets and their dissemination. Results: In total, 1608 tweets, 123,363 likes and 48,946 retweets about MedDiet or its components were analyzed. Dairy (inversely weighted in MedDiet scores) accounted for 45.0% of the tweets (723/1608), followed by nuts 19.7% (317/1608). MedDiet, as an overall dietary pattern, generated only 9.8% (157/1608) of the total tweets, while olive oil generated the least number of tweets. Twitter users’ response was quantitatively related to the number of tweets posted by these US media outlets, except for tweets on olive oil and MedDiet. None of the MedDiet components analyzed was more likely to be liked or retweeted than the MedDiet itself. Conclusions: The US media outlets analyzed showed reduced interest in MedDiet as a whole, while Twitter users showed greater interest in the overall dietary pattern than in its particular components.

Suggested Citation

  • Miguel Angel Alvarez-Mon & Cesar I. Fernandez-Lazaro & Maria Llavero-Valero & Melchor Alvarez-Mon & Samia Mora & Miguel A. Martínez-González & Maira Bes-Rastrollo, 2022. "Mediterranean Diet Social Network Impact along 11 Years in the Major US Media Outlets: Thematic and Quantitative Analysis Using Twitter," IJERPH, MDPI, vol. 19(2), pages 1-16, January.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:2:p:784-:d:722347
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    References listed on IDEAS

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