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Effects of Vaping Prevention Messages on Electronic Vapor Product Beliefs, Perceived Harms, and Behavioral Intentions among Young Adults: A Randomized Controlled Trial

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  • Andrea C. Villanti

    (Rutgers Center for Tobacco Studies, New Brunswick, NJ 08901, USA
    Department of Health Behavior, Society and Policy, Rutgers School of Public Health, Piscataway, NJ 08854, USA
    Vermont Center on Behavior and Health, Department of Psychiatry, University of Vermont, Burlington, VT 05401, USA)

  • Olivia A. Wackowski

    (Rutgers Center for Tobacco Studies, New Brunswick, NJ 08901, USA
    Department of Health Behavior, Society and Policy, Rutgers School of Public Health, Piscataway, NJ 08854, USA)

  • S. Elisha LePine

    (Vermont Center on Behavior and Health, Department of Psychiatry, University of Vermont, Burlington, VT 05401, USA
    Department of Psychology, University of Florida, Gainesville, FL 32611, USA)

  • Julia C. West

    (Vermont Center on Behavior and Health, Department of Psychiatry, University of Vermont, Burlington, VT 05401, USA
    Department of Psychological Science, University of Vermont, Burlington, VT 05401, USA)

  • Elise M. Stevens

    (Department of Population and Quantitative Health Sciences, Division of Preventive and Behavioral Medicine, University of Massachusetts Chan Medical School, Worcester, MA 01655, USA)

  • Jennifer B. Unger

    (Department of Preventive Medicine, Keck School of Medicine, University of Southern California, Los Angeles, CA 90032, USA)

  • Darren Mays

    (Department of Internal Medicine, The Ohio State University Wexner Medical Center, Columbus, OH 43210, USA
    Center for Tobacco Research, The Ohio State University Comprehensive Cancer Center, Columbus, OH 43214, USA)

Abstract

Youth have been the focus of electronic vapor product (EVP) prevention efforts though young adults had similar increases in current EVP use from 2015–2019. This study tested messages to reduce EVP use in young adults. Eight messages on vaping related harms and addictiveness combined with themes on social use and flavors were selected for inclusion in an online randomized controlled trial. Vermont young adults aged 18–24 (n = 569) were randomized to view the eight vaping prevention messages (n = 295) or eight messages on sun safety (n = 274). After completing baseline measures, participants viewed study messages and completed measures on message perceptions and perceived message effectiveness (PME), EVP-related beliefs, and EVP-related harm perceptions. Participants completed EVP-related beliefs and harm perception measures again at 1-month follow-up, as well as measures on tobacco and EVP-related behavioral intentions and behavior (ever and past 30-day use). Intervention participants reported positive impacts on vaping-related message responses. However, findings suggested no effect of vaping prevention messages on EVP-related beliefs, harm perceptions, or behaviors in the full sample. Exploratory analyses in the intervention condition showed that greater PME was associated with lower odds to intent to try cigarettes in the next year at follow-up.

Suggested Citation

  • Andrea C. Villanti & Olivia A. Wackowski & S. Elisha LePine & Julia C. West & Elise M. Stevens & Jennifer B. Unger & Darren Mays, 2022. "Effects of Vaping Prevention Messages on Electronic Vapor Product Beliefs, Perceived Harms, and Behavioral Intentions among Young Adults: A Randomized Controlled Trial," IJERPH, MDPI, vol. 19(21), pages 1-18, October.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:21:p:14182-:d:957926
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    References listed on IDEAS

    as
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    2. Haley, Russell I. & Baldinger, Allan L., 2000. "The ARF Copy Research Validity Project," Journal of Advertising Research, Cambridge University Press, vol. 40(6), pages 114-135, December.
    3. Lilianna Phan & Andrea C. Villanti & Glenn Leshner & Theodore L. Wagener & Elise M. Stevens & Andrea C. Johnson & Darren Mays, 2020. "Development and Pretesting of Hookah Tobacco Public Education Messages for Young Adults," IJERPH, MDPI, vol. 17(23), pages 1-14, November.
    4. Delvon T. Mattingly & Luis Zavala-Arciniega & Jana L. Hirschtick & Rafael Meza & David T. Levy & Nancy L. Fleischer, 2021. "Trends in Exclusive, Dual and Polytobacco Use among U.S. Adults, 2014–2019: Results from Two Nationally Representative Surveys," IJERPH, MDPI, vol. 18(24), pages 1-12, December.
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