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The Effect of Healing Perception on the Visitors’ Place Attachment and Their Loyalty toward a Metropolitan Park—Under the Aspect of Environmental Design

Author

Listed:
  • Heng Zhang

    (Department of Architecture, National Cheng Kung University, Tainan City 70101, Taiwan)

  • Nam Nguyen-Dinh

    (Department of Architecture, National Cheng Kung University, Tainan City 70101, Taiwan)

  • Hazreena Hussein

    (Centre of Sustainable Planning & Real Estate, Faculty of Built Environment, Universiti Malaya, Kuala Lumpur 50603, Malaysia)

  • Hong-Wei Ho

    (Department of Architecture, National Cheng Kung University, Tainan City 70101, Taiwan)

Abstract

Healing perception is considered to increase visitors’ place attachment and loyalty. This research employed structural equation modeling (SEM) to examine the structural relationship between healing perception, place attachment, environmental design, and visitors’ loyalty to a place. The study investigated a metropolitan park in Gaoxiong, Taiwan, and collected 431 valid questionnaires on the site. The results showed that the environmental design affected the human perception of healing and place attachment, which substantially affected the visitors’ loyalty toward the place. The healing perception powerfully impacted loyalty (0.76), which contained an indirect effect through place attachment and enhanced the direct impact of healing perception. Moreover, the environmental design had a capable direct effect (0.62) on visitors’ loyalty through two full mediation paths: healing perception and place attachment. The study sheds light on designing a healing park that could enhance visitors’ place attachment and strongly affect their loyalty to the park.

Suggested Citation

  • Heng Zhang & Nam Nguyen-Dinh & Hazreena Hussein & Hong-Wei Ho, 2022. "The Effect of Healing Perception on the Visitors’ Place Attachment and Their Loyalty toward a Metropolitan Park—Under the Aspect of Environmental Design," IJERPH, MDPI, vol. 19(12), pages 1-18, June.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:12:p:7060-:d:834726
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    References listed on IDEAS

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    Cited by:

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