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Drinking Behavior, Taste Preferences and Special Beer Perception among Romanian University Students: A Qualitative Assessment Research

Author

Listed:
  • Mirela Anamaria Jimborean

    (Department of Food Engineering, Faculty of Food Science and Technology, University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca, 400372 Cluj-Napoca, Romania)

  • Liana Claudia Salanță

    (Department of Food Science, Faculty of Food Science and Technology, University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca, 400372 Cluj-Napoca, Romania)

  • Anna Trusek

    (Faculty of Chemistry, Wroclaw University of Science and Technology, Wybrzeze Wyspianskiego 27, 50-370 Wroclaw, Poland)

  • Carmen Rodica Pop

    (Department of Food Science, Faculty of Food Science and Technology, University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca, 400372 Cluj-Napoca, Romania)

  • Maria Tofană

    (Department of Food Science, Faculty of Food Science and Technology, University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca, 400372 Cluj-Napoca, Romania)

  • Elena Mudura

    (Department of Food Engineering, Faculty of Food Science and Technology, University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca, 400372 Cluj-Napoca, Romania)

  • Teodora Emilia Coldea

    (Department of Food Engineering, Faculty of Food Science and Technology, University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca, 400372 Cluj-Napoca, Romania)

  • Anca Farcaș

    (Department of Mathematics and Computer Science, Faculty of Pharmacy, “Iuliu Hațieganu” University of Medicine and Pharmacy, Louis Pasteur Street 6, 400349 Cluj-Napoca, Romania)

  • Maria Ilieș

    (Department of Proteomics and Metabolomics, MedFuture Research Center for Advanced Medicine, “Iuliu Hațieganu” University of Medicine and Pharmacy, Louis Pasteur Street 4-6, 400349 Cluj-Napoca, Romania)

  • Sergiu Pașca

    (Department of Proteomics and Metabolomics, MedFuture Research Center for Advanced Medicine, “Iuliu Hațieganu” University of Medicine and Pharmacy, Louis Pasteur Street 4-6, 400349 Cluj-Napoca, Romania
    Department of Hematology, Faculty of Pharmacy, “Iuliu Hațieganu” University of Medicine and Pharmacy, Louis Pasteur Street 6, 400349 Cluj-Napoca, Romania)

  • Alina Uifălean

    (Department of Pharmaceutical Analysis, Faculty of Pharmacy, “Iuliu Hațieganu” University of Medicine and Pharmacy, Louis Pasteur Street 6, 400349 Cluj-Napoca, Romania)

Abstract

The transition from adolescence to adulthood can be a challenging period for many students. This period is associated with an increase in alcohol consumption (AC) which can develop a drinking behavior or shape the preferences for certain alcoholic beverages. The purpose of this study was to analyze the AC pattern among Romanian university students, by investigating the association between taste and consumption, including preferences for special beer. A 30-item omnibus-type questionnaire was distributed to undergraduate students and used to gather sociodemographic data, alcohol expectancies, drinking motives and consequences, and special beer consumption. Results showed a statistically significant relationship between the age of first alcohol use and the existence of an alcoholic family member. The main reasons for AC are taste, sensation, relaxation, and socialization. Both female and male students tend to drink occasionally, with a preference for public places. Female students prefer a sweet taste, choosing special beers over the regular ones. The students’ residence may also influence the choice of special beers. Understanding the students’ drinking behavior and taste preferences is essential to create useful strategies to discourage excessive AC. Special beer, a growing segment in the beverage industry, could represent a healthier and safety alternative to AC.

Suggested Citation

  • Mirela Anamaria Jimborean & Liana Claudia Salanță & Anna Trusek & Carmen Rodica Pop & Maria Tofană & Elena Mudura & Teodora Emilia Coldea & Anca Farcaș & Maria Ilieș & Sergiu Pașca & Alina Uifălean, 2021. "Drinking Behavior, Taste Preferences and Special Beer Perception among Romanian University Students: A Qualitative Assessment Research," IJERPH, MDPI, vol. 18(6), pages 1-14, March.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:6:p:3307-:d:522435
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    References listed on IDEAS

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    1. Hein Htet & Yu Mon Saw & Thu Nandar Saw & Nang Mie Mie Htun & Khaing Lay Mon & Su Myat Cho & Thinzar Thike & Aye Thazin Khine & Tetsuyoshi Kariya & Eiko Yamamoto & Nobuyuki Hamajima, 2020. "Prevalence of alcohol consumption and its risk factors among university students: A cross-sectional study across six universities in Myanmar," PLOS ONE, Public Library of Science, vol. 15(2), pages 1-14, February.
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    3. Patrick Allen Rose & Hugh Erik Schuckman & Sarah Soyeon Oh & Eun-Cheol Park, 2020. "Associations between Gender, Alcohol Use and Negative Consequences among Korean College Students: A National Study," IJERPH, MDPI, vol. 17(14), pages 1-14, July.
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    Cited by:

    1. Bogdana Adriana Nasui & Monica Popa & Anca Dana Buzoianu & Anca Lucia Pop & Valentin Nicolae Varlas & Sebastian Mihai Armean & Codruta Alina Popescu, 2021. "Alcohol Consumption and Behavioral Consequences in Romanian Medical University Students," IJERPH, MDPI, vol. 18(14), pages 1-14, July.
    2. Mangirdas Morkūnas & Marija Kotryna Grišmanauskaite˙, 2023. "What Really Drives Loyalty in the Fast-Moving Consumer Goods Market?," IIM Kozhikode Society & Management Review, , vol. 12(2), pages 197-212, July.

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