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The Effect of Functional Motivation on Future Intention to Donate Blood: Moderating Role of the Blood Donor’s Stage

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Listed:
  • Lifan Zhang

    (Faculty of Psychology, Beijing Normal University, Beijing 100875, China)

  • Meilin Yao

    (Faculty of Psychology, Beijing Normal University, Beijing 100875, China)

  • Hongrui Liu

    (Faculty of Psychology, Beijing Normal University, Beijing 100875, China)

  • Shuang Zheng

    (Faculty of Psychology, Beijing Normal University, Beijing 100875, China)

Abstract

The low retention rate and lack of long-term blood donors are still worldwide problems, and the fostering and retaining of more blood donors has posed an urgent problem that requires a solution. The purpose of this study was to explore the role of functional motivation and blood donor stage in the future intention to donate blood. Three sites in China provided 252 blood donors who filled out a questionnaire including the volunteer function inventory, their future intention to donate blood, number of blood donations and demographic information. Based on a functional motivation approach, we investigated the motivations that influence unpaid blood donors’ future intention through qualitative interview methods. The results showed that blood donor stage moderated the relationship between values motivation and future intention to donate blood. More specifically, the predictive effect of values motivation on future intention decreased gradually from new donors to regular donors. Our study found that the effect of various motivations on blood donors’ intention was conditional; this effect changed with the development of blood donor behavioral stages. The results are significant in practice for establishing effective intervene strategies in maintaining blood donors.

Suggested Citation

  • Lifan Zhang & Meilin Yao & Hongrui Liu & Shuang Zheng, 2021. "The Effect of Functional Motivation on Future Intention to Donate Blood: Moderating Role of the Blood Donor’s Stage," IJERPH, MDPI, vol. 18(17), pages 1-11, August.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:17:p:9115-:d:624616
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    References listed on IDEAS

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    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
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    1. Shuang Zheng & Meilin Yao & Lifan Zhang & Jing Li & Huilin Xing, 2021. "Does Basic Psychological Need Satisfaction Matter to College Students’ Sustained Volunteering? A Mixed-Methods Study," IJERPH, MDPI, vol. 18(24), pages 1-16, December.

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