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Binge Drinking and Obesity-Related Eating: The Moderating Roles of the Eating Broadcast Viewing Experience among Korean Adults

Author

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  • Jiye Kim

    (Department of Health Convergence, Ewha Womans University, 52, Ewhayeodae-gil, Seodaemun-gu, Seoul 03760, Korea)

  • Saegyeol Choi

    (Department of Health Convergence, Ewha Womans University, 52, Ewhayeodae-gil, Seodaemun-gu, Seoul 03760, Korea)

  • Hyekyeong Kim

    (Department of Health Convergence, Ewha Womans University, 52, Ewhayeodae-gil, Seodaemun-gu, Seoul 03760, Korea)

  • Soontae An

    (Department of Communication and Media, Ewha Womans University, 52, Ewhayeodae-gil, Seodaemun-gu, Seoul 03760, Korea)

Abstract

Recently, there has been a notable rise in binge drinking and in the popularity of eating broadcasts via TV and online platforms, especially in Korea. This study analyzed the moderating effect of the eating broadcast viewing experience on the relationship between binge drinking and obesity-related eating behaviors. Cross-sectional self-reported online survey data were collected from 1125 Korean adults. Moderation models for restrained, emotional, and external eating behaviors were tested using moderation analyses with Hayes’s PROCESS version 3.5 compatible with SPSS. As a result, the eating broadcast viewing experience moderated the relationship between binge drinking frequency and external eating (F change = 2.686, p = 0.045). More frequent binge drinking was associated with a higher level of external eating in participants who only watched online eating broadcasts, especially among women. Participants in their twenties showed the same above association; additionally, those who only watched TV eating broadcasts showed an inverse association, indicating that more frequent binge drinking was associated with a lower level of external eating. Consequently, an eating broadcast viewing experience was one of the environmental factors associated with binge drinking that influences obesity-related eating behaviors.

Suggested Citation

  • Jiye Kim & Saegyeol Choi & Hyekyeong Kim & Soontae An, 2021. "Binge Drinking and Obesity-Related Eating: The Moderating Roles of the Eating Broadcast Viewing Experience among Korean Adults," IJERPH, MDPI, vol. 18(15), pages 1-14, July.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:15:p:8066-:d:604787
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    References listed on IDEAS

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    1. Pereira, Beulah & Sung, Billy & Lee, Sean, 2019. "I like watching other people eat: A cross-cultural analysis of the antecedents of attitudes towards Mukbang," Australasian marketing journal, Elsevier, vol. 27(2), pages 78-90.
    2. Tamara Escrivá-Martínez & Laura Galiana & Rocío Herrero & Marta Rodríguez-Arias & Rosa Mª Baños, 2020. "Understanding the Influence of Eating Patterns on Binge Drinking: A Mediation Model," IJERPH, MDPI, vol. 17(24), pages 1-14, December.
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    Cited by:

    1. Maína Ribeiro Pereira-Castro & Adriano Gomes Pinto & Tamila Raposo Caixeta & Renata Alves Monteiro & Ximena Pamela Díaz Bermúdez & Ana Valéria Machado Mendonça, 2022. "Digital Forms of Commensality in the 21st Century: A Scoping Review," IJERPH, MDPI, vol. 19(24), pages 1-22, December.

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