IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v17y2020i9p3086-d351765.html
   My bibliography  Save this article

Nutritional Quality of Hidden Food and Beverage Advertising Directed to Children: Extent and Nature of Product Placement in Mexican Television Programs

Author

Listed:
  • Ana Munguía-Serrano

    (Center for Nutrition and Health Research, National Institute of Public Health, Cuernavaca, Morelos 62100, Mexico)

  • Lizbeth Tolentino-Mayo

    (Center for Nutrition and Health Research, National Institute of Public Health, Cuernavaca, Morelos 62100, Mexico
    El Colegio de Chihuahua, Partido Díaz 4723, Progresista, Ciudad Juárez, Chihuahua 32310, Mexico)

  • Florence L. Théodore

    (Center for Nutrition and Health Research, National Institute of Public Health, Cuernavaca, Morelos 62100, Mexico)

  • Stefanie Vandevijvere

    (School of Population Health, The University of Auckland, Auckland 1142, New Zealand)

Abstract

(1) Background: Nutrient-poor, energy-dense food and beverage (F&B) advertisements influence children’s food preferences, consumption, and purchase requests, contributing to overweight and obesity. Objective: To characterize the nutritional quality of F&B advertised by product placement (PP) in Mexican television programs with the highest audience ratings for children. (2) Methods: A total of 48 h of television programs between December 2016 and January 2017 during the hours with the highest ratings for children were analyzed. Nutritional quality was assessed through the Mexican Ministry of Health (MMH-NPM), the World Health Organization Regional Office for Europe (WHO-Europe), and the Pan American Health Organization nutrient profile models (PAHO-NPM). (3) Results: A total of 119 F&B were broadcast, of which more than 60% were unhealthy according to the three nutritional models. Reality shows and movies presented the most PP advertising. The food category most frequently advertised was sugar-sweetened beverages (41.2%). F&B advertised in children’s programs had a higher content of energy, total fat, and saturated fat ( p < 0.01). (4) Conclusion: The MMH-NPM was the most permissive and the PAHO-NPM was the strictest for evaluating nutritional quality. Mexico must strengthen the regulation of advertising to protect children from its negative effects on health.

Suggested Citation

  • Ana Munguía-Serrano & Lizbeth Tolentino-Mayo & Florence L. Théodore & Stefanie Vandevijvere, 2020. "Nutritional Quality of Hidden Food and Beverage Advertising Directed to Children: Extent and Nature of Product Placement in Mexican Television Programs," IJERPH, MDPI, vol. 17(9), pages 1-11, April.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:9:p:3086-:d:351765
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/17/9/3086/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1660-4601/17/9/3086/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Tonatiuh Barrientos-Gutierrez & Rodrigo Zepeda-Tello & Eliane R Rodrigues & Arantxa Colchero-Aragonés & Rosalba Rojas-Martínez & Eduardo Lazcano-Ponce & Mauricio Hernández-Ávila & Juan Rivera-Dommarco, 2017. "Expected population weight and diabetes impact of the 1-peso-per-litre tax to sugar sweetened beverages in Mexico," PLOS ONE, Public Library of Science, vol. 12(5), pages 1-15, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sofía Rincón-Gallardo Patiño & Fabio Da Silva Gomes & Steven Constantinou & Robin Lemaire & Valisa E. Hedrick & Elena L. Serrano & Vivica I. Kraak, 2021. "An Assessment of Government Capacity Building to Restrict the Marketing of Unhealthy Food and Non-Alcoholic Beverage Products to Children in the Region of the Americas," IJERPH, MDPI, vol. 18(16), pages 1-17, August.
    2. Erica G. Soltero & Alejandra Jáuregui & Edith Hernandez & Simón Barquera & Edtna Jáuregui & Juan Ricardo López-Taylor & Luis Ortiz-Hernández & Lucie Lévesque & Rebecca E. Lee, 2021. "Associations between Screen-Based Activities, Physical Activity, and Dietary Habits in Mexican Schoolchildren," IJERPH, MDPI, vol. 18(13), pages 1-10, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Esposito, Lucio & Villaseñor, Adrián & Rodríguez, Enrique Cuevas & Millett, Christopher, 2020. "The economic gradient of obesity in Mexico: Independent predictive roles of absolute and relative wealth by gender," Social Science & Medicine, Elsevier, vol. 250(C).
    2. Cardoso, Larissa & Balbinotto Neto, Giácomo & Santiago, Flaviane Souza & de Souza, Kênia Barreiro & de Souza, Rafael Morais, 2022. "Sugar-sweetened beverages tax and obesity: Simulation of economic impacts from input-output analysis for Brazil," Revista Brasileira de Estudos Regionais e Urbanos, Associação Brasileira de Estudos Regionais e Urbanos (ABER), vol. 16(2), pages 162-183.
    3. Kao, Kai-Erh & Jones, Amanda C. & Ohinmaa, Arto & Paulden, Mike, 2020. "The health and financial impacts of a sugary drink tax across different income groups in Canada," Economics & Human Biology, Elsevier, vol. 38(C).
    4. Sainsbury, Emma & Magnusson, Roger & Thow, Anne-Marie & Colagiuri, Stephen, 2020. "Explaining resistance to regulatory interventions to prevent obesity and improve nutrition: A case-study of a sugar-sweetened beverages tax in Australia," Food Policy, Elsevier, vol. 93(C).
    5. Cornelsen, Laura & Mazzocchi, Mario & Smith, Richard D., 2019. "Fat tax or thin subsidy? How price increases and decreases affect the energy and nutrient content of food and beverage purchases in Great Britain," Social Science & Medicine, Elsevier, vol. 230(C), pages 318-327.
    6. Julia M. Goodman & Janne Boone-Heinonen & Dawn M. Richardson & Sarah B. Andrea & Lynne C. Messer, 2018. "Analyzing Policies Through a DOHaD Lens: What Can We Learn?," IJERPH, MDPI, vol. 15(12), pages 1-10, December.
    7. Powell, Lisa M. & Jones, Kelly & Duran, Ana Clara & Tarlov, Elizabeth & Zenk, Shannon N., 2019. "The price of ultra-processed foods and beverages and adult body weight: Evidence from U.S. veterans," Economics & Human Biology, Elsevier, vol. 34(C), pages 39-48.
    8. Cornelsen, Laura & Smith, Richard D., 2018. "Viewpoint: Soda taxes – Four questions economists need to address," Food Policy, Elsevier, vol. 74(C), pages 138-142.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:17:y:2020:i:9:p:3086-:d:351765. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.