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Recruiting and Engaging American Indian and Alaska Native Teens and Young Adults in a SMS Help-Seeking Intervention: Lessons Learned from the BRAVE Study

Author

Listed:
  • David Stephens

    (Northwest Portland Area Indian Health Board, 2121 SW Broadway #300, Portland, OR 97201, USA)

  • Roger Peterson

    (Northwest Portland Area Indian Health Board, 2121 SW Broadway #300, Portland, OR 97201, USA)

  • Michelle Singer

    (Northwest Portland Area Indian Health Board, 2121 SW Broadway #300, Portland, OR 97201, USA)

  • Jacqueline Johnson

    (Northwest Portland Area Indian Health Board, 2121 SW Broadway #300, Portland, OR 97201, USA)

  • Stephanie Craig Rushing

    (Northwest Portland Area Indian Health Board, 2121 SW Broadway #300, Portland, OR 97201, USA)

  • Allyson Kelley

    (Allyson Kelley & Associates, Principal, 69705 Lake Drive, Sisters, OR 97759, USA)

Abstract

This paper shares lessons learned recruiting and engaging participants in the BRAVE study, a randomized controlled trial carried out by the Northwest Portland Area Indian Health Board and the mHealth Impact Lab. The team recruited 2330 American Indian/Alaska Native (AI/AN) teens and young adults nationwide (15–24 years old) via social media channels and text message and enrolled 1030 to participate in the 9 month study. Teens and young adults who enrolled in this study received either: 8 weeks of BRAVE text messages designed to improve mental health, help-seeking skills, and promote cultural pride and resilience; or 8 weeks of Science Technology Engineering and Math (STEM) text messages, designed to elevate and re-affirm Native voices in science, technology, engineering, math and medicine; and then received the other set of messages. Results indicate that social media channels like Facebook and Instagram can be used to recruit AI/AN teens and young adults. Retention in this study was high, with 87% of participants completing both the BRAVE and STEM intervention arms. Lessons learned from this process may help teen and young adult-serving organizations, prevention programs, policy makers, researchers, and educators as they support the next generation of AI/AN change makers.

Suggested Citation

  • David Stephens & Roger Peterson & Michelle Singer & Jacqueline Johnson & Stephanie Craig Rushing & Allyson Kelley, 2020. "Recruiting and Engaging American Indian and Alaska Native Teens and Young Adults in a SMS Help-Seeking Intervention: Lessons Learned from the BRAVE Study," IJERPH, MDPI, vol. 17(24), pages 1-12, December.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:24:p:9437-:d:463062
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    References listed on IDEAS

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    1. Wexler, L. & Chandler, M. & Gone, J.P. & Cwik, M. & Kirmayer, L.J. & La Fromboise, T. & Brockie, T. & O'Keefe, V. & Walkup, J. & Allen, J., 2015. "Advancing Suicide Prevention research with rural American Indian and Alaska Native populations," American Journal of Public Health, American Public Health Association, vol. 105(5), pages 891-899.
    2. Kaufman, C.E. & Black, K. & Keane, E.M. & Schwinn, T.M. & Crow, C.K.B., 2016. "The promise of technology to advance rigorous evaluation of adolescent pregnancy prevention programs in American Indian and Alaska native tribal communities," American Journal of Public Health, American Public Health Association, vol. 106, pages 18-20.
    3. Umit Shrestha & Jessica Hanson & Tess Weber & Karen Ingersoll, 2019. "Community Perceptions of Alcohol Exposed Pregnancy Prevention Program for American Indian and Alaska Native Teens," IJERPH, MDPI, vol. 16(10), pages 1-12, May.
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    Cited by:

    1. Lea Sacca & Stephanie Craig Rushing & Christine Markham & Ross Shegog & Melissa Peskin & Belinda Hernandez & Amanda Gaston & Michelle Singer & Nicole Trevino & Chrystial C. Correa & Cornelia Jessen & , 2021. "Assessment of the Reach, Usability, and Perceived Impact of “ Talking Is Power ”: A Parental Sexual Health Text-Messaging Service and Web-Based Resource to Empower Sensitive Conversations with America," IJERPH, MDPI, vol. 18(17), pages 1-15, August.

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