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Marketing Breast feeding Substitutes: A Discussion Document

Author

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  • Genevieve E Becker

    (BEST Services, Galway, Ireland)

Abstract

Marketing influences knowledge, attitudes, and decisions related to infant and young child nutrition, safety, development, parental confidence, and other aspects of health and wellbeing of the child. These attitudes and behaviours of parents, health workers, policy makers, and other influencers have short- and long-term effects on the child. There is an International Code of Marketing of Breast-Milk Substitutes. Is it time to have a code of marketing of breast feeding substitutes?

Suggested Citation

  • Genevieve E Becker, 2020. "Marketing Breast feeding Substitutes: A Discussion Document," IJERPH, MDPI, vol. 17(24), pages 1-8, December.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:24:p:9239-:d:459885
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    References listed on IDEAS

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    1. Rasmussen, K.M. & Geraghty, S.R., 2011. "The quiet revolution: Breastfeeding transformed with the use of breast pumps," American Journal of Public Health, American Public Health Association, vol. 101(8), pages 1356-1359.
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    Cited by:

    1. Sara Jewett & Sukoluhle Pilime & Linda Richter, 2022. "(Non)Marketing of Breastmilk Substitutes in South African Parenting Magazines: How Marketing Regulations May Be Working," IJERPH, MDPI, vol. 19(10), pages 1-12, May.
    2. Genevieve E. Becker, 2021. "Measuring Mothers’ Viewpoints of Breast Pump Usage," IJERPH, MDPI, vol. 18(8), pages 1-14, April.

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