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Exploring the Key Antecedents Influencing Consumer’s Continuance Intention toward Bike-Sharing Services: Focus on China

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  • Byoungsoo Kim

    (School of Business, Yeungnam University, 280 Daehakro, Gyeongsansi 38541, Korea)

  • Daekil Kim

    (School of Communications and Media, Seoul Women’s University, 621 Hwarangro, Nowon-Gu, Seoul 01797, Korea)

Abstract

This study investigates the key antecedents affecting consumers’ continuance intention toward bike-sharing services in China. The theoretical framework clarifies the role of perceived value and trust in a service provider in enhancing customer’s continuance intention toward bike-sharing services. Perceived usefulness, perceived ease of use, and perceived enjoyment are considered vital factors in forming perceived value and trust in a service provider. Financial risk and privacy risk serve as inhibitors to consumers’ continuance intention. Our research model is validated using data from 224 bike-sharing consumers in China. Both perceived value and trust in a service have a significant impact on consumers’ continuance intention. However, financial risk significantly affects customer’s continuance intention, although privacy risk does not have a significant impact on it. The analysis results show that perceived usefulness has no significant effect on both perceived value and trust in a service provider. The results demonstrate that perceived ease of use and perceived enjoyment play a significant role in enhancing both perceived value and trust in a service provider. Our results are expected to provide academic and practical implications for bike-sharing services.

Suggested Citation

  • Byoungsoo Kim & Daekil Kim, 2020. "Exploring the Key Antecedents Influencing Consumer’s Continuance Intention toward Bike-Sharing Services: Focus on China," IJERPH, MDPI, vol. 17(12), pages 1-14, June.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:12:p:4556-:d:375898
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    References listed on IDEAS

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    1. Ma, Liang & Zhang, Xin & Ding, Xiaoyan & Wang, Gaoshan, 2018. "Bike sharing and users’ subjective well-being: An empirical study in China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 118(C), pages 14-24.
    2. Jinyoung Min & Byoungsoo Kim, 2015. "How are people enticed to disclose personal information despite privacy concerns in social network sites? The calculus between benefit and cost," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 66(4), pages 839-857, April.
    3. Xinwei Ma & Ruiming Cao & Jianbiao Wang, 2019. "Effects of Psychological Factors on Modal Shift from Car to Dockless Bike Sharing: A Case Study of Nanjing, China," IJERPH, MDPI, vol. 16(18), pages 1-16, September.
    4. Kim, Byoungsoo, 2012. "The diffusion of mobile data services and applications: Exploring the role of habit and its antecedents," Telecommunications Policy, Elsevier, vol. 36(1), pages 69-81.
    5. Cheng, Peng & OuYang, Zhe & Liu, Yang, 2019. "Understanding bike sharing use over time by employing extended technology continuance theory," Transportation Research Part A: Policy and Practice, Elsevier, vol. 124(C), pages 433-443.
    6. Juho Hamari & Mimmi Sjöklint & Antti Ukkonen, 2016. "The sharing economy: Why people participate in collaborative consumption," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 67(9), pages 2047-2059, September.
    7. Byoungsoo Kim, 2019. "Understanding Key Antecedents of Consumer Loyalty toward Sharing-Economy Platforms: The Case of Airbnb," Sustainability, MDPI, vol. 11(19), pages 1-15, September.
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