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Examining User’s Initial Trust Building in Mobile Online Health Community Adopting

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  • Yuanyuan Cao

    (School of Management, Hangzhou Dianzi University, Hangzhou 310038, China)

  • Jiantong Zhang

    (School of Economics & Management, Tongji University, Shanghai 200092, China)

  • Liang Ma

    (Management Science and Engineering, Shandong University of Finance and Economics, Jinan 250014, China)

  • Xinghong Qin

    (School of Management Science and Engineering, Chongqing Technology and Business University, Chongqing 400067, China)

  • Junjun Li

    (School of Management, Hangzhou Dianzi University, Hangzhou 310038, China)

Abstract

Due to the high perceived risk, it is critical to foster users’ initial trust in the promotion of mobile online health community (MOHC) adoption. The present study focused on the role of two different trust elements and examined the initial trust building process based on elaboration likelihood model and trust transfer theory. The results indicated that initial trust in MOHC context was composed of two interrelated components: health service provider (doctor) and underlying technology (MOHC platform). Especially, the initial trust in MOHC platform exerted greater effects on adopting intention. Both performance-based cue (doctors’ information quality and interaction quality) and transfer-based cue (trust in the offline doctors’ health service) positively shaped the initial trust in doctor. Meanwhile, only the performance-based cue (MOHC platform’s information quality and service quality) has significant positive association with initial trust in MOHC platform. However, interpersonal recommend is insignificantly related to the initial trust in doctor. Trust in the mobile internet service is insignificantly related to the initial trust in MOHC platform.

Suggested Citation

  • Yuanyuan Cao & Jiantong Zhang & Liang Ma & Xinghong Qin & Junjun Li, 2020. "Examining User’s Initial Trust Building in Mobile Online Health Community Adopting," IJERPH, MDPI, vol. 17(11), pages 1-20, June.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:11:p:3945-:d:366388
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    References listed on IDEAS

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    Cited by:

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    2. Weck, Marina & Afanassieva, Marianne, 2023. "Toward the adoption of digital assistive technology: Factors affecting older people's initial trust formation," Telecommunications Policy, Elsevier, vol. 47(2).
    3. Chakraborty, Debarun & Patre, Smruti & Tiwari, Devisha, 2023. "Metaverse mingle: Discovering dating intentions in metaverse," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).

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