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Using Gamification and Social Incentives to Increase Physical Activity and Related Social Cognition among Undergraduate Students in Shanghai, China

Author

Listed:
  • Dandan Mo

    (School of Public Health, Shanghai Jiao Tong University, Shanghai 200025, China
    These authors contribute equally to this work.)

  • Mi Xiang

    (School of Public Health, Shanghai Jiao Tong University, Shanghai 200025, China
    These authors contribute equally to this work.)

  • Mengyun Luo

    (School of Public Health, Shanghai Jiao Tong University, Shanghai 200025, China
    School of Public Health, and Charles Perkins Centre, University of Sydney, Sydney, NSW 2006, Australia)

  • Yuanyuan Dong

    (School of Public Health, Shanghai Jiao Tong University, Shanghai 200025, China
    Child Health Advocacy Institute, Shanghai Children’s Medical Center, School of Medicine, Shanghai Jiao Tong University, Shanghai 200127, China)

  • Yue Fang

    (School of Public Health, Shanghai Jiao Tong University, Shanghai 200025, China)

  • Shunxing Zhang

    (Scarsdale High School, Scarsdale, NY 10583, USA)

  • Zhiruo Zhang

    (School of Public Health, Shanghai Jiao Tong University, Shanghai 200025, China)

  • Huigang Liang

    (College of Business, East Carolina University, Greenville, NC 27858, USA)

Abstract

Gamification and social incentives are promising strategies to increase the effectiveness of web-based physical activity (PA) interventions by improving engagement. In this study, we designed a PA intervention integrating gamification and social incentives based on the most popular social networking service in China, WeChat. A controlled trial involving 52 Chinese undergraduate students was implemented to evaluate the effectiveness of the intervention. Subjects in the intervention group received a 7-week intervention. PA behavior and related social cognitive variables according to the theory of planned behavior were measured at the baseline and after the intervention. Daily physical activity duration was measured during the intervention. The results showed that PA-related subjective norms, perceived behavior control, and intention, as well as self-reported vigorous physical activity and moderate physical activity in the intervention group, were increased after the intervention, compared with the control group ( p <0.05). During the intervention, perceived daily physical activity duration in the intervention group was on the rise, while it declined in the control group ( p <0.001). The findings indicate that WeChat-based intervention integrating gamification and social incentives could effectively increase subjectively measured PA and related social cognition among Chinese undergraduate students and that it is a promising way to ameliorate the problem of insufficient PA among youths.

Suggested Citation

  • Dandan Mo & Mi Xiang & Mengyun Luo & Yuanyuan Dong & Yue Fang & Shunxing Zhang & Zhiruo Zhang & Huigang Liang, 2019. "Using Gamification and Social Incentives to Increase Physical Activity and Related Social Cognition among Undergraduate Students in Shanghai, China," IJERPH, MDPI, vol. 16(5), pages 1-17, March.
  • Handle: RePEc:gam:jijerp:v:16:y:2019:i:5:p:858-:d:212382
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    References listed on IDEAS

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    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Xianglong Xu & Yang Pu & Manoj Sharma & Yunshuang Rao & Yilin Cai & Yong Zhao, 2017. "Predicting Physical Activity and Healthy Nutrition Behaviors Using Social Cognitive Theory: Cross-Sectional Survey among Undergraduate Students in Chongqing, China," IJERPH, MDPI, vol. 14(11), pages 1-13, November.
    3. Supa Pengpid & Karl Peltzer & Hemant Kassean & Jacques Tsala Tsala & Vanphanom Sychareun & Falk Müller-Riemenschneider, 2015. "Physical inactivity and associated factors among university students in 23 low-, middle- and high-income countries," International Journal of Public Health, Springer;Swiss School of Public Health (SSPH+), vol. 60(5), pages 539-549, July.
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    Cited by:

    1. Sanying Peng & Fang Yuan & Ahmad Tajuddin Othman & Xiaogang Zhou & Gang Shen & Jinghong Liang, 2022. "The Effectiveness of E-Health Interventions Promoting Physical Activity and Reducing Sedentary Behavior in College Students: A Systematic Review and Meta-Analysis of Randomized Controlled Trials," IJERPH, MDPI, vol. 20(1), pages 1-20, December.
    2. Monika Boguszewicz-Kreft & Sylwia Kuczamer-Kłopotowska & Arkadiusz Kozłowski & Ali Ayci & Mohammd Abuhashesh, 2020. "The Theory of Planned Behaviour in Medical Tourism: International Comparison in the Young Consumer Segment," IJERPH, MDPI, vol. 17(5), pages 1-17, March.

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