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Perceived Risk, Expected Benefits and Pig Farmers’ Behaviors of Veterinary Drug Usage

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  • Jianhua Wang

    (School of Business, Jiangnan University, Wuxi 214122, China
    Food Safety Research Base of Jiangsu Province, Jiangnan University, Wuxi 214122, China)

  • Yuanyuan Deng

    (College of Economics and Management, China Agricultural University, Beijing 100083, China)

  • Hanyu Diao

    (School of Business, Jiangnan University, Wuxi 214122, China)

Abstract

To guarantee the pork quality and safety and the steady development of the pig-breeding industry in China, it is important to control veterinary drugs usage in the pig farming sector. In order to develop an effective intervention that control veterinary drug usage, it is important to perform an in-depth analysis of those factors that can affect the standardized use of veterinary drugs in the pig-breeding process. In this paper, hierarchical regression analysis is used to examine how perceived risk, expected benefits, and self-efficacy influence on the standardized use of veterinary drugs. Data were collected using a multi-stage sampling method from four provinces in China. The results show that expected benefit and self-efficacy have positive impacts on the standardized use of veterinary drugs. Self-efficacy significantly moderated the positive relationships between expected benefits and the negative relationships between perceived risk and standardized use of veterinary drugs.

Suggested Citation

  • Jianhua Wang & Yuanyuan Deng & Hanyu Diao, 2018. "Perceived Risk, Expected Benefits and Pig Farmers’ Behaviors of Veterinary Drug Usage," IJERPH, MDPI, vol. 15(8), pages 1-12, August.
    • Handle: RePEc:gam:jijerp:v:15:y:2018:i:8:p:1716-:d:163104
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    References listed on IDEAS

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    1. Hongjuan Wu & Liberty Mweemba, 2010. "Environmental self-efficacy, attitude and behavior among small scale farmers in Zambia," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 12(5), pages 727-744, October.
    2. N. Venkatraman, 1989. "Strategic Orientation of Business Enterprises: The Construct, Dimensionality, and Measurement," Management Science, INFORMS, vol. 35(8), pages 942-962, August.
    3. Andres Trujillo-Barrera & Joost M. E. Pennings & Dianne Hofenk, 2016. "Understanding producers' motives for adopting sustainable practices: the role of expected rewards, risk perception and risk tolerance," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 43(3), pages 359-382.
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    1. Lingling Xu & Xixi Yang & Linhai Wu & Xiujuan Chen & Lu Chen & Fu-Sheng Tsai, 2019. "Consumers’ Willingness to Pay for Food with Information on Animal Welfare, Lean Meat Essence Detection, and Traceability," IJERPH, MDPI, vol. 16(19), pages 1-22, September.

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