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Evaluation of Behavior Change Communication Campaigns to Promote Modern Cookstove Purchase and Use in Lower Middle Income Countries

Author

Listed:
  • William Douglas Evans

    (Department of Prevention and Community Health, Milken Institute School of Public Health, The George Washington University, Washington, DC 20052, USA)

  • Michael Johnson

    (Berkeley Air Monitoring Group, Berkeley, CA 94704, USA)

  • Kirstie Jagoe

    (Berkeley Air Monitoring Group, Berkeley, CA 94704, USA)

  • Dana Charron

    (Berkeley Air Monitoring Group, Berkeley, CA 94704, USA)

  • Bonnie N. Young

    (Berkeley Air Monitoring Group, Berkeley, CA 94704, USA)

  • A. S. M. Mashiur Rahman

    (Micro Industries Development Assistance and Services (MIDAS), Dhaka 1209, Bangladesh)

  • Daniel Omolloh

    (Eco Consultancy, Nairobi, Kenya)

  • Julie Ipe

    (The Global Alliance for Clean Cookstoves, Washington, DC 20006, USA)

Abstract

Nearly three billion people worldwide burn solid fuels and kerosene in open fires and inefficient stoves to cook, light, and heat their homes. Cleaner-burning stoves reduce emissions and can have positive health, climate, and women’s empowerment benefits. This article reports on the protocol and baseline data from the evaluation of four behavior change communication (BCC) campaigns carried out in lower to middle income countries aimed at promoting the sale and use of cleaner-burning stoves. Interventions implemented in Bangladesh, Kenya, and Nigeria are using a range of BCC methods including mass media, digital media, outdoor advertising, and inter-personal communication. The mixed methods evaluation comprises three large-scale surveys: one pre-BCC and two follow-ups, along with smaller scale assessments of stove uptake and patterns of use. Baseline results revealed varying levels of awareness of previous promotions and positive attitudes and beliefs about modern (i.e., relatively clean-burning) cookstoves. Differences in cookstove preferences and behaviors by gender, socio-demographics, media use, and country/region were observed that may affect outcomes. Across all three countries, cost (lack of funds) a key perceived barrier to buying a cleaner-burning stove. Future multivariate analyses will examine potential dose-response effects of BCC on cookstove uptake and patterns of use. BCC campaigns have the potential to promote modern cookstoves at scale. More research on campaign effectiveness is needed, and on how to optimize messages and channels. This evaluation builds on a limited evidence base in the field.

Suggested Citation

  • William Douglas Evans & Michael Johnson & Kirstie Jagoe & Dana Charron & Bonnie N. Young & A. S. M. Mashiur Rahman & Daniel Omolloh & Julie Ipe, 2017. "Evaluation of Behavior Change Communication Campaigns to Promote Modern Cookstove Purchase and Use in Lower Middle Income Countries," IJERPH, MDPI, vol. 15(1), pages 1-18, December.
    • Handle: RePEc:gam:jijerp:v:15:y:2017:i:1:p:11-:d:124075
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    References listed on IDEAS

    as
    1. Evans, W.D. & Pattanayak, S.K. & Young, S. & Buszin, J. & Rai, S. & Bihm, Jasmine Wallace, 2014. "Social marketing of water and sanitation products: A systematic review of peer-reviewed literature," Social Science & Medicine, Elsevier, vol. 110(C), pages 18-25.
    2. Cristina Bicchieri, 2010. "Norms, preferences, and conditional behavior," Politics, Philosophy & Economics, , vol. 9(3), pages 297-313, August.
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    Cited by:

    1. W. Douglas Evans & Bonnie N Young & Michael A Johnson & Kirstie A. Jagoe & Dana Charron & Madeleine Rossanese & K Lloyd Morgan & Patricia Gichinga & Julie Ipe, 2019. "The Shamba Chef Educational Entertainment Program to Promote Modern Cookstoves in Kenya: Outcomes and Dose–Response Analysis," IJERPH, MDPI, vol. 17(1), pages 1-14, December.
    2. Marcel Maré & Mugendi K. M’Rithaa & Alettia Chisin, 2023. "Influencing Motivations Linked to the Adoption of Improved Flame-Based Cookstoves among Indigent South African Households: A Behaviour-Centred Design Approach," Sustainability, MDPI, vol. 15(6), pages 1-19, March.

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