IDEAS home Printed from https://ideas.repec.org/a/gam/jftint/v11y2019i2p40-d204833.html
   My bibliography  Save this article

Audio-Visual Genres and Polymediation in Successful Spanish YouTubers

Author

Listed:
  • Lorenzo J. Torres Hortelano

    (Department of Sciences of Communication, Universidad Rey Juan Carlos, 28943 Fuenlabrada, Madrid, Spain)

Abstract

This paper is part of broader research entitled “Analysis of the YouTuber Phenomenon in Spain: An Exploration to Identify the Vectors of Change in the Audio-Visual Market”. My main objective was to determine the predominant audio-visual genres among the 10 most influential Spanish YouTubers in 2018. Using a quantitative extrapolation method, I extracted these data from SocialBlade , an independent website, whose main objective is to track YouTube statistics. Other secondary objectives in this research were to analyze: (1) Gender visualization, (2) the originality of these YouTube audio-visual genres with respect to others, and (3) to answer the question as to whether YouTube channels form a new audio-visual genre. I quantitatively analyzed these data to determine how these genres are influenced by the presence of polymediation as an integrated communicative environment working in relational terms with other media. My conclusion is that we can talk about a new audio-visual genre. When connected with polymediation, this may present an opportunity that has not yet been fully exploited by successful Spanish YouTubers.

Suggested Citation

  • Lorenzo J. Torres Hortelano, 2019. "Audio-Visual Genres and Polymediation in Successful Spanish YouTubers," Future Internet, MDPI, vol. 11(2), pages 1-22, February.
    • Handle: RePEc:gam:jftint:v:11:y:2019:i:2:p:40-:d:204833
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1999-5903/11/2/40/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1999-5903/11/2/40/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ashman, Rachel & Patterson, Anthony & Brown, Stephen, 2018. "‘Don't forget to like, share and subscribe’: Digital autopreneurs in a neoliberal world," Journal of Business Research, Elsevier, vol. 92(C), pages 474-483.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Carmen De-Pablos-Heredero, 2019. "Future Intelligent Systems and Networks," Future Internet, MDPI, vol. 11(6), pages 1-2, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Patrick Gregori & Patrick Holzmann, 2022. "Entrepreneurial practices and the constitution of environmental value for sustainability," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 3302-3317, November.
    2. da Fonseca, André Luís A. & Chimenti, Paula & Campos, Roberta D., 2023. "‘Take my advice’: Entrepreneurial consumers and the ecosystemic logics of digital platforms," Technological Forecasting and Social Change, Elsevier, vol. 193(C).
    3. Yeh, Ching-Hsuan & Wang, Yi-Shun & Hsu, Jing-Wei & Lin, Shin-jeng, 2020. "Predicting individuals' digital autopreneurship: Does educational intervention matter?," Journal of Business Research, Elsevier, vol. 106(C), pages 35-45.
    4. Robert V Kozinets & J Jeffrey InmanEditor & Margaret C CampbellEditor & Amna KirmaniEditor & Linda L PriceEditor, 2019. "Consuming Technocultures: An Extended JCR Curation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 46(3), pages 620-627.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jftint:v:11:y:2019:i:2:p:40-:d:204833. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.