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Innovation Management in Polish Real Estate Developers in the Renewable Energy Sources Context

Author

Listed:
  • Marcin Sitek

    (The Management Faculty, Czestochowa University of Technology, 42-201 Czestochowa, Poland)

  • Manuela Tvaronavičienė

    (Department of Business Technologies and Entrepreneurship, Vilnius Gediminas Technical University (Vilnius Tech), Sauletekio 11, 10223 Vilnius, Lithuania
    General Jonas Zemaitis Military Academy of Lithuania, Silo 5A, 10322 Vilnius, Lithuania)

Abstract

This paper analyses innovative activities, including renewable energy sources (RES) in the housing market, the motivations for their introduction, effectiveness, benefits, limitations and management—which are open and current problems of Polish and international sustainable construction. This problem is part of a research gap concerning, among others, the role of developers and entities responsible for introducing energy innovations into housing construction. The aim of the paper is to analyse innovations, with particular emphasis on RES, introduced by residential developers in Poland in the context of global trends. The work is based on the results of surveys conducted among developers of the primary housing market. The research of 130 questionnaires received from entities such as multi-storey buildings and multi-family houses in Poland, was carried out on a nationwide sample using the CATI Computer Assisted Telephone Interview method. The results of the survey research were summarized by setting research hypotheses, which were verified using the significance test based on the Laplace normal distribution. The research conducted has shown that residential developers in Poland point at, among others, competitive pressures, concern about the quality of products and services offered, increasing market share or satisfaction and increasing customer requirements. This clearly shows that the implementation of innovation is perceived through the prism of increasing competitiveness. Furthermore, developers operating in the more competitive markets—nationwide and on the market of the five largest Polish cities, usually larger companies, showed a greater willingness and even the need to introduce innovation in their activities. In the study, developers as one of the barriers of introducing innovations, apart from the lack of adequate support, mainly from public entities in the field of, inter alia, appropriate law favouring the implementation of innovations and financial support, indicate difficulties of the client’s market manifested by the lack of knowledge and identification of needs in the field of innovation, and the lack of willingness to pay a higher price in regard to the product with higher innovation level. In the paper, the authors recommend developers, among others, to implement in the management process the identification of possible to implement innovations and the customers’ needs in innovations with education in the field of possible innovations and its benefits. The article indicates the need to intensify the implementation of innovations in housing projects in order to increase competitiveness and to meet the European Union’s requirement regarding the use of renewable energy sources.

Suggested Citation

  • Marcin Sitek & Manuela Tvaronavičienė, 2021. "Innovation Management in Polish Real Estate Developers in the Renewable Energy Sources Context," Energies, MDPI, vol. 14(6), pages 1-20, March.
    • Handle: RePEc:gam:jeners:v:14:y:2021:i:6:p:1702-:d:519911
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    References listed on IDEAS

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    Cited by:

    1. Monika Sipa & Iwona Gorzeń-Mitka, 2021. "Assessment of the Progress towards the Management of Renewable Energy Consumption in the Innovativeness Context—A Country Approach," Energies, MDPI, vol. 14(16), pages 1-21, August.
    2. Agnieszka Kuś & Dorota Grego-Planer, 2021. "A Model of Innovation Activity in Small Enterprises in the Context of Selected Financial Factors: The Example of the Renewable Energy Sector," Energies, MDPI, vol. 14(10), pages 1-17, May.
    3. Elżbieta Jasińska & Edward Preweda & Piotr Łazarz, 2023. "Renewable Energy Sources in the Residential Property Market, Exemplified by the City of Krakow (Poland)," Sustainability, MDPI, vol. 15(10), pages 1-17, May.
    4. Krzysztof Bartczak & Stanisław Łobejko, 2022. "The Implementation Environment for a Digital Technology Platform of Renewable Energy Sources," Energies, MDPI, vol. 15(16), pages 1-16, August.
    5. Mattia De Rosa & Vincenzo Bianco & Henrik Barth & Patricia Pereira da Silva & Carlos Vargas Salgado & Fabiano Pallonetto, 2023. "Technologies and Strategies to Support Energy Transition in Urban Building and Transportation Sectors," Energies, MDPI, vol. 16(11), pages 1-16, May.
    6. Judyta Kabus & Michał Dziadkiewicz, 2023. "Modern Management Methods in the Area of Public Housing Resources in the Community," Sustainability, MDPI, vol. 15(10), pages 1-28, May.
    7. Anna Rutkowska-Ziarko & Lesław Markowski, 2022. "Accounting and Market Risk Measures of Polish Energy Companies," Energies, MDPI, vol. 15(6), pages 1-21, March.

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