IDEAS home Printed from https://ideas.repec.org/a/gam/jagris/v12y2022i8p1145-d878842.html
   My bibliography  Save this article

Training of Farmers’ Cooperatives, Value Perception and Members’ Willingness of Green Production

Author

Listed:
  • Lei Luo

    (College of Management, Sichuan Agricultural University, Chengdu 611130, China
    These authors contributed equally to this work.)

  • Dakuan Qiao

    (College of Management, Sichuan Agricultural University, Chengdu 611130, China
    These authors contributed equally to this work.)

  • Jin Tang

    (College of Management, Sichuan Agricultural University, Chengdu 611130, China
    These authors contributed equally to this work.)

  • Ailin Wan

    (College of Economics, Sichuan Agricultural University, Chengdu 611130, China
    These authors contributed equally to this work.)

  • Ling Qiu

    (College of Management, Sichuan Agricultural University, Chengdu 611130, China)

  • Xiaoyu Liu

    (College of Management, Sichuan Agricultural University, Chengdu 611130, China)

  • Yuying Liu

    (College of Management, Sichuan Agricultural University, Chengdu 611130, China
    Sichuan Rural Development Research Center, Chengdu 611130, China)

  • Xinhong Fu

    (College of Management, Sichuan Agricultural University, Chengdu 611130, China)

Abstract

The issue of environmental pollution caused by traditional agricultural production operations is becoming increasingly serious. Farmers are the direct actors of production, and their willingness to green production deserves the greatest attention. Technical training conducted by farmers’ cooperatives worldwide in recent years appears to have changed farmers’ willingness to adopt green production technologies, but there is a lack of empirical testing of the impact mechanisms. Therefore, based on a sample of 1147 members of China’s citrus production cooperatives, we theoretically and empirically explored the impact of this; the mechanism of the effect was analyzed through the endogeneity treatment and robustness test of farmers’ value perception, as well as the instrumental variable method (IV-Oprobit). The results showed that farmers’ overall willingness to adopt green production technologies was low, and increasing the number of training sessions in farmers cooperatives could significantly enhance their willingness. Specifically, the probability of members being “very willing” to adopt technologies increased by 3.2% for each additional training session in cooperatives. Additionally, cooperative training can significantly improve members’ technology applicability and benefit–cost perceptions of green production technologies, thus enhancing their willingness to adopt; both types of value perceptions are important transmission mediators of this effect, and the mediation effects account for 5.98 and 14.53% of the total effect, respectively. Other than that, the results of the heterogeneity analysis showed that the effect of cooperative training on the willingness to adopt them was positively significant regardless of small-, medium- or large-scale members, with the most significant effect on small-scale farmers. This study provides a better understanding of the impact of technical training of cooperatives on farmers’ willingness, contributes to the enrichment of value perception theory, and provides a basis for formulating relevant policies to encourage cooperatives to perform their training function and promote green production in agriculture.

Suggested Citation

  • Lei Luo & Dakuan Qiao & Jin Tang & Ailin Wan & Ling Qiu & Xiaoyu Liu & Yuying Liu & Xinhong Fu, 2022. "Training of Farmers’ Cooperatives, Value Perception and Members’ Willingness of Green Production," Agriculture, MDPI, vol. 12(8), pages 1-18, August.
  • Handle: RePEc:gam:jagris:v:12:y:2022:i:8:p:1145-:d:878842
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2077-0472/12/8/1145/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2077-0472/12/8/1145/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Garnevska, Elena & Liu, Guozhong & Shadbolt, Nicola M., 2011. "Factors for Successful Development of Farmer cooperatives in Northwest China," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(4), pages 1-16, November.
    2. Shira Bukchin & Dorit Kerret, 2018. "Food for Hope: The Role of Personal Resources in Farmers’ Adoption of Green Technology," Sustainability, MDPI, vol. 10(5), pages 1-11, May.
    3. Andres Trujillo-Barrera & Joost M. E. Pennings & Dianne Hofenk, 2016. "Understanding producers' motives for adopting sustainable practices: the role of expected rewards, risk perception and risk tolerance," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 43(3), pages 359-382.
    4. Emmanuel Olatunbosun Benjamin & Matthias Blum & Maarten Punt, 2016. "The impact of extension and ecosystem services on smallholder’s credit constraint," Journal of Developing Areas, Tennessee State University, College of Business, vol. 50(1), pages 333-350, January-M.
    5. Belay T. Mengistie & Arthur P. J. Mol & Peter Oosterveer, 2017. "Pesticide use practices among smallholder vegetable farmers in Ethiopian Central Rift Valley," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 19(1), pages 301-324, February.
    6. Ji, Chen & Jin, Songqing & Wang, Haitao & Ye, Chunhui, 2019. "Estimating effects of cooperative membership on farmers’ safe production behaviors: Evidence from pig sector in China," Food Policy, Elsevier, vol. 83(C), pages 231-245.
    7. Liang, Qiao & Huang, Zuhui & Lu, Haiyang & Wang, Xinxin, 2015. "Social Capital, Member Participation, and Cooperative Performance: Evidence from China’s Zhejiang," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(1), pages 1-30, February.
    8. Douglas Staiger & James H. Stock, 1997. "Instrumental Variables Regression with Weak Instruments," Econometrica, Econometric Society, vol. 65(3), pages 557-586, May.
    9. Mujawamariya, Gaudiose & D’Haese, Marijke & Speelman, Stijn, 2013. "Exploring double side-selling in cooperatives, case study of four coffee cooperatives in Rwanda," Food Policy, Elsevier, vol. 39(C), pages 72-83.
    10. Yushi Chen & Xinhong Fu & Yuying Liu, 2022. "Effect of Farmland Scale on Farmers’ Application Behavior with Organic Fertilizer," IJERPH, MDPI, vol. 19(9), pages 1-16, April.
    11. Moustier, Paule & Tam, Phan Thi Giac & Anh, Dao The & Binh, Vu Trong & Loc, Nguyen Thi Tan, 2010. "The role of farmer organizations in supplying supermarkets with quality food in Vietnam," Food Policy, Elsevier, vol. 35(1), pages 69-78, February.
    12. Yuying Liu & Ruiling Shi & Yiting Peng & Wei Wang & Xinhong Fu, 2022. "Impacts of Technology Training Provided by Agricultural Cooperatives on Farmers’ Adoption of Biopesticides in China," Agriculture, MDPI, vol. 12(3), pages 1-17, February.
    13. Yazhen Gong & Kathy Baylis & Robert Kozak & Gary Bull, 2016. "Farmers’ risk preferences and pesticide use decisions: evidence from field experiments in China," Agricultural Economics, International Association of Agricultural Economists, vol. 47(4), pages 411-421, July.
    14. Hongyu Wang & Xiaolei Wang & Apurbo Sarkar & Fuhong Zhang, 2021. "How Capital Endowment and Ecological Cognition Affect Environment-Friendly Technology Adoption: A Case of Apple Farmers of Shandong Province, China," IJERPH, MDPI, vol. 18(14), pages 1-16, July.
    15. Gintis, Herbert, 2000. "Beyond Homo economicus: evidence from experimental economics," Ecological Economics, Elsevier, vol. 35(3), pages 311-322, December.
    16. Lei Luo & Dakuan Qiao & Ruixin Zhang & Chenhao Luo & Xinhong Fu & Yuying Liu, 2022. "Research on the Influence of Education of Farmers’ Cooperatives on the Adoption of Green Prevention and Control Technologies by Members: Evidence from Rural China," IJERPH, MDPI, vol. 19(10), pages 1-17, May.
    17. Zuhui Huang & Qiao Liang, 2018. "Agricultural organizations and the role of farmer cooperatives in China since 1978: past and future," China Agricultural Economic Review, Emerald Group Publishing Limited, vol. 10(1), pages 48-64, February.
    18. Premkumar, G. & Bhattacherjee, Anol, 2008. "Explaining information technology usage: A test of competing models," Omega, Elsevier, vol. 36(1), pages 64-75, February.
    19. Pan, Dan & Zhang, Ning, 2018. "The Role of Agricultural Training on Fertilizer Use Knowledge: A Randomized Controlled Experiment," Ecological Economics, Elsevier, vol. 148(C), pages 77-91.
    20. Zhaoxu Liu & Jinghua Sun & Weiya Zhu & Yanbo Qu, 2021. "Exploring Impacts of Perceived Value and Government Regulation on Farmers’ Willingness to Adopt Wheat Straw Incorporation in China," Land, MDPI, vol. 10(10), pages 1-18, October.
    21. Berglund, Christer, 2006. "The assessment of households' recycling costs: The role of personal motives," Ecological Economics, Elsevier, vol. 56(4), pages 560-569, April.
    22. Huang, Jikun & Huang, Zhurong & Jia, Xiangping & Hu, Ruifa & Xiang, Cheng, 2015. "Long-term reduction of nitrogen fertilizer use through knowledge training in rice production in China," Agricultural Systems, Elsevier, vol. 135(C), pages 105-111.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Zejun He & Yunfei Jia & Yifan Ji, 2023. "Analysis of Influencing Factors and Mechanism of Farmers’ Green Production Behaviors in China," IJERPH, MDPI, vol. 20(2), pages 1-25, January.
    2. Xuezhen Xu & Fang Wang & Tao Xu & Sufyan Ullah Khan, 2023. "How Does Capital Endowment Impact Farmers’ Green Production Behavior? Perspectives on Ecological Cognition and Environmental Regulation," Land, MDPI, vol. 12(8), pages 1-27, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lei Luo & Dakuan Qiao & Ruixin Zhang & Chenhao Luo & Xinhong Fu & Yuying Liu, 2022. "Research on the Influence of Education of Farmers’ Cooperatives on the Adoption of Green Prevention and Control Technologies by Members: Evidence from Rural China," IJERPH, MDPI, vol. 19(10), pages 1-17, May.
    2. Dakuan Qiao & Lei Luo & Xingqiang Zheng & Xinhong Fu, 2022. "External Supervision, Face Consciousness, and Pesticide Safety Use: Evidence from Sichuan Province, China," IJERPH, MDPI, vol. 19(12), pages 1-16, June.
    3. Qiao Liang & Kangwei Ma & Wenhao Liu, 2023. "The role of farmer cooperatives in promoting environmentally sustainable agricultural development in China: A review," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 94(3), pages 741-759, September.
    4. Chengmin Li & Haoyu Deng & Guoxin Yu & Rong Kong & Jian Liu, 2024. "Impact Effects of Cooperative Participation on the Adoption Behavior of Green Production Technologies by Cotton Farmers and the Driving Mechanisms," Agriculture, MDPI, vol. 14(2), pages 1-25, January.
    5. Yuying Liu & Ziqi Liu & Jingzheng Liu & Ling Qiu & Yulin Wang & Xinhong Fu, 2022. "Research on the Impact of Members’ Social Capital within Agricultural Cooperatives on Their Adoption of IPM in China," IJERPH, MDPI, vol. 19(18), pages 1-12, September.
    6. Feifei Chen & Zhigang Xu & Yufeng Luo, 2023. "False prosperity: Rethinking government support for farmers’ cooperatives in China," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 94(3), pages 905-920, September.
    7. Yuying Liu & Ruiling Shi & Yiting Peng & Wei Wang & Xinhong Fu, 2022. "Impacts of Technology Training Provided by Agricultural Cooperatives on Farmers’ Adoption of Biopesticides in China," Agriculture, MDPI, vol. 12(3), pages 1-17, February.
    8. Yuying Liu & Kaiyao Shi & Ziqi Liu & Ling Qiu & Yan Wang & Hao Liu & Xinhong Fu, 2022. "The Effect of Technical Training Provided by Agricultural Cooperatives on Farmers’ Adoption of Organic Fertilizers in China: Based on the Mediation Role of Ability and Perception," IJERPH, MDPI, vol. 19(21), pages 1-20, November.
    9. Silin Liu & Lei Luo, 2023. "A Study on the Impact of Ideological and Political Education of Ecological Civilization on College Students’ Willingness to Act Pro-Environment: Evidence from China," IJERPH, MDPI, vol. 20(3), pages 1-17, January.
    10. Xiangyu Wu & Yunlong Ding, 2018. "The Service Supply Effect of Cooperatives under Economic Transformation: A Demand-Supply Perspective," Sustainability, MDPI, vol. 10(9), pages 1-18, August.
    11. Jinyang Cai & Fengxiang Ding & Yu Hong & Ruifa Hu, 2021. "An Impact Analysis of Farmer Field Schools on Hog Productivity: Evidence from China," Agriculture, MDPI, vol. 11(10), pages 1-14, October.
    12. Liyan Yu & Jerker Nilsson & Feng Zhan & Song Cheng, 2023. "Social Capital in Cooperative Memberships and Farmers’ Access to Bank Credit–Evidence from Fujian, China," Agriculture, MDPI, vol. 13(2), pages 1-18, February.
    13. Martina Bozzola & Robert Finger, 2021. "Stability of risk attitude, agricultural policies and production shocks: evidence from Italy," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 48(3), pages 477-501.
    14. Qianchun Dai & Kequn Cheng, 2022. "What Drives the Adoption of Agricultural Green Production Technologies? An Extension of TAM in Agriculture," Sustainability, MDPI, vol. 14(21), pages 1-18, November.
    15. Zhen, Wei & Qin, Quande & Miao, Lu, 2023. "The greenhouse gas rebound effect from increased energy efficiency across China's staple crops," Energy Policy, Elsevier, vol. 173(C).
    16. Xiaoyan Yi & Qinqi Zou & Zewei Zhang & Sheng-Han-Erin Chang, 2023. "What Motivates Greenhouse Vegetable Farmers to Adapt Organic-Substitute-Chemical-Fertilizer (OSCF)? An Empirical Study from Shandong, China," IJERPH, MDPI, vol. 20(2), pages 1-14, January.
    17. Liyan Yu & Jerker Nilsson, 2019. "Social Capital and Financial Capital in Chinese Cooperatives," Sustainability, MDPI, vol. 11(8), pages 1-15, April.
    18. Hao, Jinghui & Bijman, Jos & Gardebroek, Cornelis & Heerink, Nico & Heijman, Wim & Huo, Xuexi, 2018. "Cooperative membership and farmers’ choice of marketing channels – Evidence from apple farmers in Shaanxi and Shandong Provinces, China," Food Policy, Elsevier, vol. 74(C), pages 53-64.
    19. Niklas Möhring & Martina Bozzola & Stefan Hirsch & Robert Finger, 2020. "Are pesticides risk decreasing? The relevance of pesticide indicator choice in empirical analysis," Agricultural Economics, International Association of Agricultural Economists, vol. 51(3), pages 429-444, May.
    20. Mingyue Li & Yu Liu & Yuhe Huang & Lianbei Wu & Kai Chen, 2022. "Impacts of Risk Perception and Environmental Regulation on Farmers’ Sustainable Behaviors of Agricultural Green Production in China," Agriculture, MDPI, vol. 12(6), pages 1-20, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jagris:v:12:y:2022:i:8:p:1145-:d:878842. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.