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The Sustainable Development of Organic Agriculture: The Role of Wellness Tourism and Environmental Restorative Perception

Author

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  • Lin-Lin Xue

    (College of Science and Technology, Ningbo University, Ningbo 315211, China)

  • Ching-Cheng Shen

    (Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, Kaohsiung 812, Taiwan)

Abstract

This study explored the impact of environmental restorative perception (ERP) on loyalty through place attachment and healthy image within organic agriculture. The visitors to organic agritourism in Hualien County and Taitung of Taiwan were taken as samples and 410 valid questionnaires were collected. LISREL 8.52 and regression analysis were adopted to explore the relationship among different variables. It was found that ERP is helpful for raising place attachment, healthy image, and loyalty to tourist destinations, and the non-toxic and organic sustainable environment created in organic agritourism has a restorative perception that can be used to attract tourists improving their health through travels, contributing to the transition of rural tourism to wellness tourism.

Suggested Citation

  • Lin-Lin Xue & Ching-Cheng Shen, 2022. "The Sustainable Development of Organic Agriculture: The Role of Wellness Tourism and Environmental Restorative Perception," Agriculture, MDPI, vol. 12(2), pages 1-16, January.
    • Handle: RePEc:gam:jagris:v:12:y:2022:i:2:p:197-:d:739610
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    References listed on IDEAS

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    1. Hoyez, Anne-Cécile, 2007. "The 'world of yoga': The production and reproduction of therapeutic landscapes," Social Science & Medicine, Elsevier, vol. 65(1), pages 112-124, July.
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    Cited by:

    1. Florentina-Cristina Merciu & Camelia Teodorescu, 2023. "Agricultural Citizen Science and Sustainable Regional Development," Agriculture, MDPI, vol. 13(6), pages 1-4, June.
    2. Lazar Pavić & Milica Rančić Demir, 2024. "Agrowellness Goods Distribution in the Light of Sustainability: The Consumer Perspective and the Case of Slovenia’s Eastern Cohesion Region," Agriculture, MDPI, vol. 14(10), pages 1-15, September.
    3. Ching-Cheng Shen & Dan Wang & Jennifer Pasion Loverio, 2022. "Influence of Consumer Landscape on Place Attachment in Agritourism—The Case of Huatung, Taiwan," Agriculture, MDPI, vol. 12(10), pages 1-15, September.

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