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Leisure Motivation and Satisfaction: A Text Mining of Yoga Centres, Yoga Consumers, and Their Interactions

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  • Susan (Sixue) Jia

    (School of Business and Management, Shanghai International Studies University, Shanghai 200083, China)

Abstract

Understanding the motivation and satisfaction of yoga consumers is of critical importance for both leisure service providers and leisure researchers to enhance the sustainability of personal lives in terms of physical wellness and mental happiness. For this purpose, this study investigated 25,120 pairs of online ratings and reviews from 100 yoga centres in Shanghai, China using latent Dirichlet allocation (LDA)-based text mining, and successfully established the relationship between rating and review. Findings suggest that Chinese yogis are motivated by improving physical condition, improving psychological condition, gracing appearance, establishing social connection, and creating social isolation. In addition to teaching mainstream yoga, yoga centres also provide additional courses. From a consumer perspective, yogis are relatively satisfied with teachers, courses, and the environment, but complain about the supporting staff, membership price, and reservation service. Managerially, yoga centres are encouraged to continue attending to the motivations of yogis, specialising their guidance, and fostering strengths and circumventing weaknesses in their service. This study also contributes by verifying, elaborating on, and tentatively extending the framework of the Physical Activity and Leisure Motivation Scale (PALMS).

Suggested Citation

  • Susan (Sixue) Jia, 2018. "Leisure Motivation and Satisfaction: A Text Mining of Yoga Centres, Yoga Consumers, and Their Interactions," Sustainability, MDPI, vol. 10(12), pages 1-17, November.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:12:p:4458-:d:186021
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    2. Aiste Dirzyte & Aleksandras Patapas & Aidas Perminas, 2022. "Associations between Leisure Preferences, Mindfulness, Psychological Capital, and Life Satisfaction," IJERPH, MDPI, vol. 19(7), pages 1-26, March.
    3. Susan (Sixue) Jia, 2021. "Analyzing Restaurant Customers’ Evolution of Dining Patterns and Satisfaction during COVID-19 for Sustainable Business Insights," Sustainability, MDPI, vol. 13(9), pages 1-15, April.
    4. Ricardo M. Santos-Labrador & Alejandra R. Melero-Ventola & María Cortés-Rodríguez & Mercedes Sánchez-Barba & Eva M. Arroyo-Anlló, 2021. "Validation of the Physical Activity and Leisure Motivation Scale in Adolescent School Children in Spain (PALMS-e)," Sustainability, MDPI, vol. 13(14), pages 1-14, July.
    5. Ramon Saura, Jose & Reyes-Menendez, Ana & Palos-Sanchez, Pedro & Filipe, Ferrão, 2019. "Discovering Ugc Communities To Drive Marketing Strategies: Leveraging Data Visualization," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 7(3), pages 261-272.
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    8. Reyes-Menendez, Ana & Clemente-Mediavilla, Jorge & Villagra, Nuria, 2023. "Understanding STI and SDG with artificial intelligence: A review and research agenda for entrepreneurial action," Technological Forecasting and Social Change, Elsevier, vol. 196(C).
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