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Pre-COVID-19 Organic Market in the European Union—Focus on the Czech, German, and Slovak Markets

Author

Listed:
  • Stanislav Rojík

    (Department of Management, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamycka 129, 16500 Prague, Czech Republic)

  • Martina Zámková

    (Department of Mathematics, College of Polytechnics Jihlava, Tolstého 16, 58601 Jihlava, Czech Republic)

  • Martina Chalupová

    (Department of Economics Studies, College of Polytechnics Jihlava, Tolstého 16, 58601 Jihlava, Czech Republic)

  • Ladislav Pilař

    (Department of Management, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamycka 129, 16500 Prague, Czech Republic)

  • Martin Prokop

    (Department of Mathematics, College of Polytechnics Jihlava, Tolstého 16, 58601 Jihlava, Czech Republic)

  • Radek Stolín

    (Department of Mathematics, College of Polytechnics Jihlava, Tolstého 16, 58601 Jihlava, Czech Republic)

  • Karel Malec

    (Department of Economics, Faculty of Economics and Management, Czech University of Life Sciences in Prague, 16500 Prague, Czech Republic)

  • Seth Nana Kwame Appiah-Kubi

    (Department of Economics, Faculty of Economics and Management, Czech University of Life Sciences in Prague, 16500 Prague, Czech Republic)

  • Mansoor Maitah

    (Department of Economics, Faculty of Economics and Management, Czech University of Life Sciences in Prague, 16500 Prague, Czech Republic)

  • Paweł Dziekański

    (Department of Economics and Finance, Jan Kochanowski University in Kielce, Uniwersytecka 15 St., 25-406 Kielce, Poland)

  • Piotr Prus

    (Laboratory of Economics and Agribusiness Advisory, Department of Agronomy, Faculty of Agriculture and Biotechnology, Bydgoszcz University of Science and Technology, 430 Fordońska St., 85-790 Bydgoszcz, Poland)

Abstract

This article compares attitudes to buying organic food in selected countries in Central Europe. The current research was conducted in 2019 on a total sample of 2800 respondents in the Czech Republic, Slovakia (Central Europe, with a relatively new organic food market), and Germany (a traditional Western Europe country with a mature food market). The study results demonstrate significant differences between the three selected markets. The product quality is the most important for German consumers. Slovak consumers consider organic food to be the least recognizable and least promoted of all the regions surveyed, and they are also the least likely to encounter targeted advertising for organic products. Germany is the country where most respondents regularly or occasionally buy organic food. In Slovakia, an interesting finding is the highest proportion of respondents who do not buy organic food at all. Czech respondents often buy organic products in specialized shops and like to grow organic products themselves. The results also suggest that Slovak consumers slightly more often prefer foreign organic products to the local ones, whereas consumers in Germany select regional organic products more often and prefer to buy regional products at farmers’ markets.

Suggested Citation

  • Stanislav Rojík & Martina Zámková & Martina Chalupová & Ladislav Pilař & Martin Prokop & Radek Stolín & Karel Malec & Seth Nana Kwame Appiah-Kubi & Mansoor Maitah & Paweł Dziekański & Piotr Prus, 2022. "Pre-COVID-19 Organic Market in the European Union—Focus on the Czech, German, and Slovak Markets," Agriculture, MDPI, vol. 12(1), pages 1-19, January.
    • Handle: RePEc:gam:jagris:v:12:y:2022:i:1:p:82-:d:720801
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    References listed on IDEAS

    as
    1. Cristina Fleșeriu & Smaranda Adina Cosma & Vlad Bocăneț, 2020. "Values and Planned Behaviour of the Romanian Organic Food Consumer," Sustainability, MDPI, vol. 12(5), pages 1-21, February.
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    Cited by:

    1. Martina Zámková & Stanislav Rojík & Martin Prokop & Simona Činčalová & Radek Stolín, 2023. "Consumers’ Behavior in the Field of Organic Agriculture and Food Products during the COVID-19 Pandemic in the Czech Republic: Focus on a Comparison of Hyper-, Super- and Farmers’ Markets and Direct Pu," Agriculture, MDPI, vol. 13(4), pages 1-14, March.

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