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Revitalizing Business Tourism in the European Union: Strategies for Growth

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  • Pedro Carvalho

    (Polytechnic Institute of Viana do Castelo, 4900-367 Viana do Castelo, Portugal
    Centro de Investigação, Desenvolvimento e Inovação em Turismo, 3030-329 Coimbra, Portugal)

Abstract

The COVID-19 pandemic had a disastrous effect on the growth in business tourism, emphasizing the role of information and communication technologies in the implementation of new meeting models. Consequently, new needs and concerns of the business tourist may have arisen, which should lead business tourism organizations to consider new attributes in their value proposition. Thus, this study aims to understand the determinants of business tourism spending and the number of business meetings, in the European Union, to aid the formulation of economic and marketing policies, in the post-pandemic period. For this purpose, a literature review is carried out for the periods before, during, and after the pandemic phase; additionally, a panel data analysis is performed using data from the 28 countries in the European Union. The results identify new typologies of determinants, describing first-order (global-scale) and second-order (European-scale) determinants and identifying important practical implications.

Suggested Citation

  • Pedro Carvalho, 2023. "Revitalizing Business Tourism in the European Union: Strategies for Growth," Administrative Sciences, MDPI, vol. 13(8), pages 1-12, August.
    • Handle: RePEc:gam:jadmsc:v:13:y:2023:i:8:p:180-:d:1210388
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    References listed on IDEAS

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    1. Christian M. Rogerson & Tom Baum, 2020. "COVID-19 and African tourism research agendas," Development Southern Africa, Taylor & Francis Journals, vol. 37(5), pages 727-741, September.
    2. Keith Head, 2007. "Elements of Multinational Strategy," Springer Books, Springer, number 978-3-540-44766-5, July.
    3. Michał Roman & Josef Abrham & Arkadiusz Niedziółka & Ewa Szczucka & Lubos Smutka & Piotr Prus, 2022. "Tourist Attractiveness of Rural Areas as a Determinant of the Implementation of Social Tourism of Disadvantaged Groups: Evidence from Poland and the Czech Republic," Agriculture, MDPI, vol. 12(5), pages 1-26, May.
    4. Kaufmann, Daniel & Kraay, Aart & Mastruzzi, Massimo, 2010. "The worldwide governance indicators : methodology and analytical issues," Policy Research Working Paper Series 5430, The World Bank.
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