IDEAS home Printed from https://ideas.repec.org/a/for/ijafaa/y2018i51p24-31.html
   My bibliography  Save this article

The State of New-Product Forecasting

Author

Listed:
  • Kenneth B. Kahn
  • Charles W. Chase

Abstract

As the authors observe, new-product forecasting has long been a problematic and challenging area. In this article, they assess the state of the practice from their recent survey completed by 100 companies and describe emerging approaches that are showing promise for significantly upgrading forecasting performance for these products. They offer several prescriptions for how a company should go about establishing an effective new-product forecasting process. Copyright International Institute of Forecasters, 2018

Suggested Citation

  • Kenneth B. Kahn & Charles W. Chase, 2018. "The State of New-Product Forecasting," Foresight: The International Journal of Applied Forecasting, International Institute of Forecasters, issue 51, pages 24-31, Fall.
    • Handle: RePEc:for:ijafaa:y:2018:i:51:p:24-31
    as

    Download full text from publisher

    File URL: https://foresight.forecasters.org/shop/
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jeffrey A. Hoyle & Rebecca Dingus & J. Holton Wilson, 0. "An exploration of sales forecasting: sales manager and salesperson perspectives," Journal of Marketing Analytics, Palgrave Macmillan, vol. 0, pages 1-10.
    2. Jeffrey A. Hoyle & Rebecca Dingus & J. Holton Wilson, 2020. "An exploration of sales forecasting: sales manager and salesperson perspectives," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(3), pages 127-136, September.
    3. Fildes, Robert & Ma, Shaohui & Kolassa, Stephan, 2022. "Retail forecasting: Research and practice," International Journal of Forecasting, Elsevier, vol. 38(4), pages 1283-1318.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:for:ijafaa:y:2018:i:51:p:24-31. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Michael Gilliland (email available below). General contact details of provider: https://edirc.repec.org/data/iiforea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.