Salesforce Competence Development and Marketing Performance of Industrial and Domestic Products Firms in Nigeria
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References listed on IDEAS
- Rikard Lindgren & Ola Henfridsson, 2002. "Using Competence Systems: Adoption Barriers and Design Suggestions," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 1(01), pages 65-77.
- Miller, Amy & Cioffi, Jennifer, 2004. "Measuring Marketing Effectiveness and Value: The Unisys Marketing Dashboard," Journal of Advertising Research, Cambridge University Press, vol. 44(3), pages 237-243, September.
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Keywords
Salesforce competence development; marketing performance; sales growth; sales volume and profitability;All these keywords.
JEL classification:
- M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
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