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Il ruolo dell?attore pubblico e della destination management organisation nel marketing delle destinazioni community-type . Uno studio esplorativo

Author

Listed:
  • Lucia Maria Della
  • Federica Buffa

Abstract

Il marketing territoriale sostiene la forza competitiva delle destinazioni turistiche facendo leva sulla capacit? dei territori di esprimere una strategia condivisa. Nelle destinazioni community-type, la frammentazione dell?offerta rischia di limitare le opportunit? strategiche di tale strumento ed identifica nell? ente pubblico e nella destination management organisation i soggetti capaci di conferire una dimensione sistemica al territorio in quanto presupposto per elaborare una strategia turistica condivisa. Il paper offre un contributo scientifico al tema indagando, da un lato, il ruolo di tali soggetti nel marketing territoriale della Valle di Fassa in quanto tipico esempio di destinazione community-type, dall?altro, le implicazioni del destination marketing sulla competitivit? delle imprese alberghiere della valle.

Suggested Citation

  • Lucia Maria Della & Federica Buffa, 2011. "Il ruolo dell?attore pubblico e della destination management organisation nel marketing delle destinazioni community-type . Uno studio esplorativo," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2011(4), pages 63-80.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2011-004006
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    Cited by:

    1. Clara Cicatiello & Giulia Avolio & Silvio Franco & Marco Valente, 2014. "Dal prodotto turistico allo sviluppo locale delle aree rurali: il caso di civita di Bagnoregio," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(4), pages 39-62.

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