IDEAS home Printed from https://ideas.repec.org/a/fan/mcmcmc/vhtml10.3280-mc2008-002007.html
   My bibliography  Save this article

Marketing, logistica ed etica dell'innovazione di packaging

Author

Listed:
  • Maria Vernucci*
  • Laura Michelini
  • Alessandra Cozzolino

Abstract

Marketing, logistics, and ethics in packaging innovation In the new competitive marketplace, product packaging has become a strategic tool that needs to be managed as a project on the basis of a strong systemic approach. Three main dimensions can influence packaging design: marketing, logistics, and ethics. From this point of view, we assume packaging innovation projects (primary and secondary) as the unit of analysis. The aim of this study is to identify: a) the specific issues that are the basis of marketing, logistics, and ethics for packaging innovation management and b) the main trends in packaging design projects referring to marketing, logistics, and ethics dimensions, especially in term of their integration. Combining desk and field research, it is possible to delineate integration trends in packaging innovation projects and to identify new perspectives in packaging design. Keywords: packaging, innovation, marketing, logistics, ethics, integration.

Suggested Citation

  • Maria Vernucci* & Laura Michelini & Alessandra Cozzolino, 2008. "Marketing, logistica ed etica dell'innovazione di packaging," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2008(2), pages 144-171.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2008-002007
    as

    Download full text from publisher

    File URL: http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=33524&Tipo=ArticoloPDF
    Download Restriction: Single articles can be downloaded buying download credits, for info: https://www.francoangeli.it/DownloadCredit
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Giulia Cancellieri, 2015. "L?effetto del packaging sulle percezioni di qualit? del prodotto nel mercato vinicolo," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(3), pages 61-82.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:fan:mcmcmc:v:html10.3280/mc2008-002007. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Stefania Rosato (email available below). General contact details of provider: http://www.francoangeli.it/riviste/sommario.aspx?IDRivista=210 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.